The latest internet marketing technologies are tapping into the "You" world of Social Networking, where everyone is a publisher or creator of a web world for others to explore.
Giant corporations have to design sites as "hip" or "cool" as the little guy or gal.
For some people, choosing traditional "Norman Rockwell" motifs work. For others or other types of products or services, the more radical the better, such as in the music industry.
There are ways to strongarm lots of traffic to a website or ad but that's putting the cart before the horse.
If you have a good quality product and it's something people crave or need or are irresistably curious about, word of mouth will end up being, as always, the best form of advertisement.
No matter what new, cutting edge graphic or video tech comes out, or profile algorithms, the key is having products or services people really crave, need or are extremely curious about.
I'm just surprised that websites haven't developed virtual 3D walk thru's more, like in computer games and virtual worlds.