I think this is the best time to answer your question as there have been a lot of news on the relationship between tobacco companies and electronic cigarette vendors.
Lorillard, recently purchased Blu Cigs for $150 M. I think not only does this prove the tobacco companies see a great potential in the e-cig industry, but it also shows that there is hope for the two markets to join forces in the near future.
Even though big Pharma and tobacco companies pay off many organizations to oppose e-cigs (as this article suggests: http://ecigarettereviewed.com/money-plays-role-in-... I think the general public is educated enough to decide for themselves.
Hope this still answers your question.