Make Money With Your Mac
The Next Revolution?
Ever since I was a boy I always did extra work to make my own spending money. We were poor, but I didn’t really know it until later in life and compared notes with friends.
Working a part-time job while going to school and then a full-time job while attending college got old fast!
By the time I was in my mid-thirties, I had tried mlm, cookware sales, performing, publishing, mail order, used car sales, and just about everything I could do to create more income. It was becoming clear that the only way to make any real money was to own my own business. But as I looked around and saw people who had businesses that were creating a good cashflow for them, I found most of them working 60, 70, or 80 hours a week.
These business owners had changed from working a job for someone else to owning a job that worked them far harder than any other career.
That didn’t seem right.
It wasn’t until I wrote my second book and produced my second info product that the light bulb finally went off.
If you’re planning to start your own profitable business, thereÕs nothing better than starting a business that sells information. And there is no better tool for creating an information product than the Macintosh.
With the release of the new incarnation of iLife and the program, iWork, the Macintosh is positioned to be THE greatest tool the entrepreneur has for making profits in their business. The Macintosh is perfect for those daring souls who wish to start a business right from their homes.
Today the new currency is information. Information that can be applied. Information that is useful. Information that solves problems.
This information must be easily accessible. It must be easy to distribute.
Apple has taken its digital hub and without realizing it, created a tool that allows ANYONE to create information as simply as speaking a few words, as simply as turning on a digital movie camera, as simply as taking a few photos.
Does this mean we will now see a rush to get information products to market?
Maybe. Maybe not.
When the desktop revolution began, we saw a few people step out and create some good products. We saw a lot of people trying to create products. It was only with time that the pioneers figured out how to make things work.
This new revolution will be different.
Apple has established such an elegant interface, and such an easy way to create, that rank tyros can put together passable projects and products in short order.
In upcoming days and weeks, I’ll show you how to turn these superb tools into cash.
The Perfect Mac Business?
The Perfect Mac Business?
It has been said that everyone has a book inside of them. Everything that has happened to you, good or bad, has cash value. Everyone knows something about some subject that is uniquely theirs. Maybe you know how to make corn fritters better than anyone in your part of the country.
Perhaps you learned from your grandma how to play Scrabble© better than anyone in your city. You might have learned some valuable lessons after surviving a horrible accident. The list can go on and on.
You don’t even need a unique, new system. It can be old knowledge, repackaged and re-marketed in new ways.
Matt Furey took body building information from the early masters of the 20th century and gave it new life through repackaging. And MAKES TENS OF THOUSANDS OF DOLLARS EVERY MONTH DOING IT!
The formula is pretty simple:
Identify a Core Human Desire.
Find new technology for solving this Core Desire.
Find a new way to market to this Core Desire.
I like to think of it this way. Suppose you could put a hot dog stand, a hamburger stand, or sandwich shop on the beach. I would let you pick the spot. You could choose what kind of food to sell. You could set the prices.
Now I get to set up shop near you and I get my choice of one thing.
I choose a starving crowd. With a starving crowd, I can sell out of all I have to sell.
The same is true in the information business. You find a crowd of people that is starving for the information you have to give them.
The crowd will crawl over broken glass to get what you have for them.
Suppose you had information from a golfer that actually trained some of the great golfers of today.
This trainer taught the pros how to swing. This trainer taught the pros how to examine a green. This trainer knew how to get out of
a sand trap in one swing and position himself for a “gimmie” putt easily.
This trainer agrees to let you film an interview and make a special one-on-one lesson using your Mac.
Do you think golfers worldwide would jump at the chance to buy your information video?
Once you “crack the code” and find that your idea or product has uncovered a hungry market, the next step is to roll out your marketing to different marketing media.
Once you uncover a mother lode of ore, you can spend the rest of your lifetime digging it out.
There’s no business in the world that gives you so many advantages:
Your income is based solely on your own efforts.
You can’t get laid off or fired. If everyone else is participating in a recession, you can choose not to take part.
The field is open to everyone regardless of race, sex, education, personal appearance, or financial background.
You don’t need a license or anyone’s permission.
There’s no face-to-face selling or pestering your relatives and friends.
It’s a business where it’s possible to succeed without having to do anything you’re uncomfortable doing, or may not have the time to do.
It’s ideal for folks on a limited budget and perfect for those who want to supplement their income.
You can start in your “free time” in the comfort and convenience of your own home.
There are no meetings to attend.
It’s a business that’s easier to get into, and cheaper to start than any other.
You don’t have to play “petty” office politics.
You don’t have to commute to work.
You can grow the business as big or small as you see fit.
Unlimited world wide market.
Easy to research.
Easy to create.
Easy and cheap to test.
Easy and cheap to produce, inventory and correct.
Low cost start-up.
High perceived value.
High mark up.
Operate from anywhere in the world. . .
I can’t think of a more satisfying career than producing information products. They are easy and cheap to create and produce, fun to sell, and do so much good for the consumer.
We are not only talking about publishing books, but information today can be delivered in many ways, especially with a Mac. You can create audio products, informative videos and dvds, reports, booklets, manuals, books, newsletters, seminars, and electronic publishing.
Obviously, selling information is an extremely profitable business.
Selling information can bring you a steady income, quietly and methodically from the comfort and convenience of your own home.
Unless you do something really foolish, like I did and printed dozens and dozens of copies of my first book before I found out if there was a demand, you will have very little invested in this business no office or store overhead, special equipment, inventories of product piled up in your basement or garage, or employee payroll.
Your chief gamble in this business is the time and effort you invest, and not cold, hard, cash.
You can work it at any age, or even if you’re disabled.
You do the job once, and after that you simply work marketing your products until you reach the level of comfort you desire.
You’re providing a public service.
It may be the only way left for the “little guy” to get rich.
The advantages could go on and on and on for pages! Quite simply, there’s no better business in world! Selling information has allowed hundreds of men and women from all walks of life to start their own business with a very small investment that will build towards financial independence.
You’ll love the feeling of being self-employed.
However, in order to set yourself apart from all the competition, you’ve got to know the inside secrets for success. And really all it boils down to two key secrets.
There are two key elements to making real money in business, an in-demand product, and 100% ownership . The person who OWNS the product is the one who makes the big bucks.
Another factor to consider is information overload. Some wag once said that we are now learning more and more about less and less.
We need more time!
Score another one for the Mac. The Mac operating system and the digital hub have made creation of information easier than ever before.
People want information that can be USED NOW, quickly and expertly. The best way to distinguish your information from the hundreds of competitors is to emphasize your personal marketing advantage, or PMA for short.
Your PMA must give the customer a quick, easy solution to their problem. In order to be prepared to understand how to deliver your information in the fastest, easiest way, you must know how to use the Internet and use a computer for easiest results, or you’ll be left behind.
The Internet has caused information to be old mere months after release. You must be Internet savvy and computer savvy. The Mac makes it easy to be both.
A Great Piece of Software
If you ever have conference calls you want record or interviews or just want to effectively keep track of ALL your calls, this piece of software makes a home business seem like it has a full-blown telephone system. The product is called PhoneValet and is made by a company called Parliant. (http://www.parliant.com)
This software is a wonder.
It comes with a little piece of hardware that plugs into your phone jack and then into your Macintosh. You have a call come in from ANY phone in the house or office that is on that line and a screen pops up on your computer with the number and party calling. If you want to talk with them, just answer.
You can put them right into voice mail or let the default voice mail kick in.
You can create multiple mailboxes. What’s more, every call is listed and the time of the call, duration, date, etc., is all recorded. But that is not the most exciting part for a Macintosh infopreneur.
How many times have you wanted to know what someone said in a phone conversation, but you forgot?
What about that important conference call?
What if you need to interview someone?
PhoneValet records any call you wish to record with just a click of a mouse. And the quality is superb.
What this means is that you can take your Macintosh and turn it into a interview studio. Suppose you want to interview top restaurant owners in your area about cheesecake recipes. With their permission, you record the interviews, get the recipes and have a nice set of recordings to burn to a CD for resale to cheese cake lovers.
See how easy it is?
That’s why I like this software. It helps in the office AND helps me make money at the same time. A winner for all macintosh entrepreneurs.
You need to check this software out. It retails for about $160 US and is worth every last penny.
Into The Mind of a Mac Infoprenuer
Inside the Mind of A Mac Infopreneur
I learned long ago that any tool I buy for my business has to pay its way. When I first saw the Macintosh back in the mid 1980’s, I thought that it was a pretty nifty piece of equipment and immediately looked at how it could save me time and effort.
At the time, I didn’t have a printer, so I would have to work on my little Mac and go to the printer to buy copies from their laser printers. I would even take my floppies and go to a ‘full screen’ printer that had those big, tall monitors (remember those?) so I could work more effectively.
I was always creating a flyer, promo piece, or other give-away with my Mac. I kept trying to figure out how to pay for my expenses with this fine computer.
Things kicked into overdrive when I got my new printer from Xerox.
BTW, Xerox has a great program for businesses where you agree to buy your supplies from Xerox directly, and you get the use of a high-end printer, for no-cost. Nada. Zilch. Nothing. You can check it out here.
Anyway, as a result of this program with the printer, I had to print 3100 pages a month or pay a $100 dollar fee. So, I started to think, “What can I print monthly to get my printing up?”
I decided to write a workbook about my experience as a performer and include a lot of my marketing materials I had already created. I ended up creating several versions of the book, getting endorsements from other performers, and selling many copies every month.
Needless to say, I create and print these copies from my trusty Macintosh. Problem solved. I surpassed my 3100 pages per month long ago in my Mac office, because I have several products now that I market that have all been created on my Mac. Not just print mind you, but audio and video as well.
What do you do once the product is created on your Mac?
We’ll talk about that too.
Inside the Mind of a Mac Infopreneur Part 2
If you’ve owned a Macintosh of any type for any amount of time, you’ve had friends, neighbors; even family members ridicule your choice of computer.
But you stood fast.
You took the barbs, survived the mockery.
You KNEW that which you had was a better machine. You KNEW a Mac fit your inner desire for creativity. You KNEW a Mac fueled that longing to get things done.
You VIEWED the world differently. Or as Apple so fondly puts it,
In order to make profits with the Mac, you must also think different.
My wife, Debbie, worked for a large national company for over twenty-three years. She spent her early years with the company learning the ropes, starting from the ground up.
Promotion followed promotion. Debbie flew all over the country opening up projects for the company. Kept making more money every year. She was secure in knowing that her work would create the income she needed and was safe until retirement.
Then the bomb fell. The corporation said they were ‘phasing out’ Debbie’s position, but in reality, the corporation wanted to save money and hire someone else, younger, for less pay.
Bammo. Out of work.
Now, as Debbie has made clear to me, as her former corporation tries to help her find a job, the consultants have said repeatedly, “You don’t want to be an entrepreneur, it’s not secure.”
Hmmmm. Ask Debbie if she feels secure. She now asks me how to sell products, how to run a business. She is even taking classes on being an entrepreneur.
You may be comfortable in a job, make good money, and like working for set pay, certain hours, and benefits. But as an entrepreneur, you must think different.
The fact you have a Macintosh computer puts you ahead of the game because you are swimming against the tide and loving it.
If you want to create products that sell with the Macintosh, you must learn to keep your eyes open to opportunities. We know that the Mac is superior in creating photo albums, creating movies, creating DVDs, creating sound, creating colorful documents. All of these creative benefits of owning a Macintosh factor into thinking about product creation.
Next, as a Macintosh Infopreneur, you must determine is there a want for a product that you might envision? It is more important to determine what people are buying and gear your product to that market than to create something people need.
A good case in point is Apple’s iPod. Millions were sold last year. So we know that millions of people have these handy mp3 players.
So, what was created on the heels of the iPod? Speakers, covers, earbuds, special docking systems, and too many other gadgets to mention. What you have to realize in creating an information product for any market is determine what people want.
Then, how can I use my Macintosh to create it?