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web design for ROI - Book Review

Updated on October 15, 2008

"Turning Browsers into Buyers & Prospects into Leads"

A review of the book web design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday & Sandra Niehaus.

Are you getting the ROI from your website? Is your web design hindering your marketing efforts? Do you want to close more sales and/or get more leads? Your website is your 24/7 sales department. By improving your web design for ROI, those goals you set for your business can be met.

This short book, just over 200 pages, is chock full of information and ideas to improve your ROI (return on investment) of your website. It walks you through ways to review the problems of the website, find areas that will improve your ROI, and how to make improvements to increase sales and leads.

The Big Picture

This first section of the book covers an introduction to the concept of ROI and web design:

  • Web Design for ROI: A Novel Concept
  • Business Case
  • Managing for ROI

These first 3 chapters cover why your web design is important, shows a business case to justify spending money on a good website design, and how to manage your website for the best ROI.

Design Guidelines

The next 6 chapters cover design guidelines to increase ROI of your:

  • Landing Pages
  • Home Page
  • Category Pages
  • Detail Pages
  • Forms
  • The Checkout Process

Each section covers improvements to pages to:

  • answer visitor questions
  • meet the web page's goals
  • how to determine if the web page is meeting the goals set out for the page
  • how to establish credibility
  • provide web page content that meets the visitor's needs
  • button and ad placement and design

Digging Deeper

The last chapter of this book is a reference section covering other resources to improve your website's overall ROI and marketing:

  • Usability
  • Design
  • Web Design
  • Online marketing
  • Persuasion and persuasive selling
  • Metrics
  • Search engine marketing

With the relatively small investment in this book, you will learn how you have been looking at your website design incorrectly, how to improve ROI with small changes to the web design, and tips to increase website sales and leads.


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