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How to Save Money Buying Off-Brand Instead of Brand Name Foods
Which Peanut Butter Tastes Better?
What's Your Favorite Brand Name Peanut Butter?
How Do You Rate Off-Brand Peanut Butter?
The Logic Behind Buying Off-Brand: Saving Money
If you told me a couple of years ago that I would have purchased an off-brand jar of peanut butter at Save-A-Lot gorcery store, I would have told you that you've lost your mind.
Well, guess what? I bought a jar of "Panner" Peanut Butter a couple of weeks ago because it was $1.99.
Yes, the Peter Pan knock-off became an option for me and it tastes surprisingly good with a smooth, creamy texture and nutty flavor.
An 18 ounce jar of the popular Peter Pan or Skippy retails around $2.50. I did the math.
More Consumers are Buying Affordable Off-Brand Foods
Over the past several years, consumers have witnessed the price of food continue to skyrocket to heights unseen.
But it's actually been going on for the past several years, where the average family unit can barely afford a basket full of grocery staples.
In our dismal economy, it's very difficult for the average middle class family, couple, or senior citizen to make ends meet as they juggle living expenses and basic sustenance in the form of food.
As a result, more consumers are finding themselves altering the way they shop for food by choosing store brands, off-brands, or knock-off brands because they are more affordable and are, at least in most cases, equal in quality.
Off-Brand Buying Trend is Growing Fast
In a 2008 ABC News report by Ely Brown and Chris Bury, featured was the no-frills grocery store chain, Aldi, which at the time was a hit spreading across the country.
It's a low-cost grocer known for its off-brand, oddly-named products, giving customers deep discounts and significant savings on groceries.
The privately-owned company purposefully expanded at a time when the economy was beginning its infamous decline.
Pancake Syrup and Batter Mix
The Changing Face of Cereal
In the summer of 2012, Becky Worley of ABC's "Good Morning America" reported that knock-off brands of cereals are winning the war against traditional, beloved brands.
She found that off-brand cereals were consistently fifty cents cheaper than brand name cereals.
However, in a blind study, she found that quality varied depending on the type of cereal, age of participants, and taste preference.
Due to the surge in demand for store brands, consumers have come to expect better quality.
It was reported by Brad Tuttle in his blog on Smart Spending, that of the 14,000 new foods introduced in 2011, about one-third have been generic supermarket house brands.
Which Cereals Taste Better?
CBS Feature Story on Buying Store Brand Foods
An Off-Brand Bag of Potato Chips
Compare and Save Using Quality Off-Brands Foods
I'm a Lay's Potato Chip girl and will buy a large bag on sale for $3.00 in a minute. It lasts a few weeks (if my hubby doesn't get to it) with a bag clip to maintain freshness. But when I purchased "J.Higgs" Ripple Potato Chips because they were $1.79, I was pleasantly surprised after tasting them.
The purchase itself was monumental as I felt that I was stooping to a lower grade of junk food (lovely oxymoron). This was the same day I purchased the Panner Peanut Butter. What does this mean? Am I losing my good taste? Or am I now in the same boat as most Americans, regardless of socio-economic status, who are just trying to save a dime?
As a self-employed business owner, I humbly submit to the latter as I have been adjusting financially to no longer having a salaried pay check. This means much less money coming in and much less to spend on desired treats, as well as, necessities. So I make it a point to shop for quality off-brand products on a regular basis to make ends meet.
Try Off-Brand and See If You Like It
If you haven't already, I recommend trying store brand or off-brand foods, if chosen carefully for quality.
Try those foods with a smaller amount of basic ingredients that don't vary much from brand to brand, regardless of the label, i.e., peanut butter.
Processed foods and cereals are usually the worst. Also try the produce. I find that fresh fruits and vegetables are consistently superior and cheaper compared to produce sold in the major supermarket chains.
Produce sold in off-brand stores usually come from local farmers with minimal transport time and is, therefore, less bruised, fresher, and lasts longer.
I must say that in most cases, buying off-brand foods in a dismal economy can be a "win-win" for the consumer in quality and savings, which is not bad . . . . not bad at all.
What's the Best Coffee?
Sources on Off-Brand Food Shopping Trends
- More Shoppers Buying Generic Store Brand Foods | TIME.com
Not long ago, supermarket house brand foods were easily detected by their lame packaging, if not the groans they elicited from kids forced to eat the cheap knock-off goods. Times have changed.
- Brand Name vs. Store Brand: ‘GMA’ Tastes Breakfast Cereals - ABC News
Stockbyte/Getty Images ABC News’ Becky Worley reports: What groceries do we buy most consistently? In my house it’s bread, milk, and cereal! And I’m not alone- the average American eats 160 bowls of cereal a year and it is a $9 billion industry! So w
- Grocery Shopping for the Cost-Conscious - ABC News
© 2012 Janis Leslie Evans