ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Personal Finance»
  • Income & Making Money

Focus Groups and Market Research for Money

Updated on March 18, 2015

Doing Focus Groups/Research Studies For Extra Money

Spare green for the cash strapped.
Spare green for the cash strapped.

Focus Groups, Market Research and User Interface Studies

For very short-term but high paying "gigs" (odd jobs, Christmas money jobs, etc) consider doing market research studies.The only ones I have done have been face-to-face studies, focus group studies or telephone studies.

In Denver, Phoenix and other metropolitan areas, there are several market research companies, one of which is called Plaza Research (http://www.iopinion.com/). For a trip downtown with a parking voucher, you can earn $60-$150/hour. If you get on a multi-day study, you can earn $250-$300. Often at the end of your first focus group or interview, they will tell you if they want a second one. They also do some telephone-only interviews, so your location would not be limited.

These organizations pre-screen, so expect to spend 10-30 minutes while they quiz you on the phone to see if they feel you can contribute information of value to them. They may have allocated slots based upon age, location or other criteria. Also, they typically ask you if you are hesitant and shy or forthcoming of opinions.

In the group meetings you are behind a large one-way mirror behind which is recording equipment. I have done some individual ones with an interviewer, also taped for later analysis. I have also done user interface studies where I was set in front of a workstation and presumably every keystroke and mouse click was recorded.

These people want the honest scoop on the products they are studying. Your value added is your opinion as a potential customer. Good luck, I have found it's often interesting as well as decent money!

For other short-term money making ideas, see http://hubpages.com/hub/Odd-Jobs-Employment-in-the-Interim which is my other hub here.

Comments

    0 of 8192 characters used
    Post Comment

    • Laura in Denver profile image
      Author

      Laura Deibel 3 years ago from Aurora

      They are so fun, too! Meeting others from various fields. Thanks!

    • profile image

      Lisa 3 years ago

      I LOVE articles like this! Always great to hear about paid focus group opportunities which helps us all earn a bit of extra cash - especially in this tight economy. You can also check out http://focusgroupmagic.com/ which has a lot of paid focus group listings for all across the U.S. and beyond.

    • Laura in Denver profile image
      Author

      Laura Deibel 5 years ago from Aurora

      I also like the money. And need every cent of it most days!

    • John  Lakewood profile image

      John Lakewood 5 years ago from Lakewood, CO

      I have identified about 4 different Focus Research places in the area. But like you said, there are the non-local phone call ones, too.

      I love that extra cash!

    • Laura in Denver profile image
      Author

      Laura Deibel 5 years ago from Aurora

      It is, I just did a group in Boulder, thus sparking off a hub on the Pearl Street Mall in Boulder.

      But truely, focus groups have expanded to include phone surveys and interactive ones via computer, as well as face-to-face. (Idea for other hub!)

      Thx!

    • thelyricwriter profile image

      Richard Ricky Hale 5 years ago from West Virginia

      Voted up and useful Laura. I think it is a great idea personally Laura. We all could use a little extra money, so it is well worth trying:)

    • Laura in Denver profile image
      Author

      Laura Deibel 6 years ago from Aurora

      Sure. Many targetted Metro areas have no public transportation problems. I personally hate driving downtown anywhere and like to people on public transport anyway.

    • John  Lakewood profile image

      John Lakewood 6 years ago from Lakewood, CO

      I think you should update this a little bit. Also, in certain Metro areas with lots of suburbs, say that transportation is not a problem.

    • Laura in Denver profile image
      Author

      Laura Deibel 6 years ago from Aurora

      They can be a lot of fun. Three of my friends try to get in on the ones I get in on. Hope you find some!

    • Nell Rose profile image

      Nell Rose 6 years ago from England

      Hi, this sounds like a great idea! wonder if they do it near my town? I shall have to go and investigate! thanks for the info, cheers nell

    • Laura in Denver profile image
      Author

      Laura Deibel 7 years ago from Aurora

      Oh yes, I just got $100 for a two hour study on food with this organization. This group does have the criteria that they do not want participation more than once each 6 months, however.

      Depending on where you are located, other opportunities may exist. For instance, Quiznos has their own research center here and I did one taste trial focus group there.

      Nothing like a nice meal to go with your focus group, too!

    • Ben Zoltak profile image

      Ben Zoltak 7 years ago from Lake Mills, Jefferson County, Wisconsin USA

      Wow Laura I am all over this. I wonder if you still use iopinion.com now? It sounds intriguing, I am going to go check out the site, meanwhile I can dream of quitting the day job right?

      Thanks for the matter of fact article,

      Ben

    • Johanna Smith profile image

      Johanna Smith 8 years ago from Fort Collins, CO

      You can also check out http://panel.resolutionresearch.com/ who has several cities including Denver.

    • Laura in Denver profile image
      Author

      Laura Deibel 8 years ago from Aurora

      Cool! The look legit and I may sign up.

    • John  Lakewood profile image

      John Lakewood 8 years ago from Lakewood, CO

      I think there is a company called AccuData that does paid studies in Denver, too.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)