Google Mortgage: How Google Can Help You Find A Mortgage

How can the biggest internet search engine in the world help you find a better mortgage? So far, Google Mortgage hasn't become a real thing. However, that doesn't mean that they can't give you a lot of help as a company.

Google Mortgage Advisor provides some great tools and graphs that will help you understand the current mortgage market. As always, their graphs are incredibly usable and intuitive. Be aware though, as they state on their page, Google is paid by sponsors when you contact lenders through this page.

The Mortgage Rate Watch for iGoogle allows you to keep a detailed mortgage gadget on your iGoogle home page. This is especially useful if you work in the mortgage industry and need to stay on top of rates throughout the day.

In addition to these services that Google provides for mortgage seekers, some have suggested that the mere presence of Google in the comparison ad world has driven down costs by making the whole process more transparent. As a large company, Google can single handedly change a market...even one as large as the mortgage industry.

Google mortgage comparison ads are known to have some of the best conversion rates around.  They consistently perform better than LendingTree and ReallyGreatRate.  If you're interested in generating high quality self-sourced mortgage leads, the Google blog Inside AdWords discusses the finer details here.

For most of us, it's hard to remember that a few short years ago we couldn't Google mortgage information.  There was a time when we had no choice but to ask friends and neighbors for mortgage advice.  Things have now changed so much so fast.

The thing I love about Google is that they don't editorialize information.  By allowing Google mortgage comparison ads to exist purely as a function of a competitive bidding process, many consumers are able to benefit from the positive effect that Google brings to the marketplace.

Please feel free to ask any questions in the comment section below about how Google can help you find mortgage information.  Thanks for reading!