ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Google Mortgage: How Google Can Help You Find A Mortgage

Updated on February 26, 2012
Photo by nikcname (via Flickr)
Photo by nikcname (via Flickr)

Google Mortgage Help

How can the biggest internet search engine in the world help you find a better mortgage? So far, Google Mortgage hasn't become a real thing. However, that doesn't mean that they can't give you a lot of help as a company.

Google Mortgage Advisor provides some great tools and graphs that will help you understand the current mortgage market. As always, their graphs are incredibly usable and intuitive. Be aware though, as they state on their page, Google is paid by sponsors when you contact lenders through this page.

The Mortgage Rate Watch for iGoogle allows you to keep a detailed mortgage gadget on your iGoogle home page. This is especially useful if you work in the mortgage industry and need to stay on top of rates throughout the day.

In addition to these services that Google provides for mortgage seekers, some have suggested that the mere presence of Google in the comparison ad world has driven down costs by making the whole process more transparent. As a large company, Google can single handedly change a market...even one as large as the mortgage industry.

Is Google Mortgage Good For Brokers?

Google mortgage comparison ads are known to have some of the best conversion rates around.  They consistently perform better than LendingTree and ReallyGreatRate.  If you're interested in generating high quality self-sourced mortgage leads, the Google blog Inside AdWords discusses the finer details here.

Official Google Mortgage Video

For most of us, it's hard to remember that a few short years ago we couldn't Google mortgage information.  There was a time when we had no choice but to ask friends and neighbors for mortgage advice.  Things have now changed so much so fast.

The thing I love about Google is that they don't editorialize information.  By allowing Google mortgage comparison ads to exist purely as a function of a competitive bidding process, many consumers are able to benefit from the positive effect that Google brings to the marketplace.

Please feel free to ask any questions in the comment section below about how Google can help you find mortgage information.  Thanks for reading!


    0 of 8192 characters used
    Post Comment

    • MarloByDesign profile image


      7 years ago from United States

      I rated this up and useful...I did not know this existed so thank you. Please feel free to stop by my Hubs, I like to write about saving money and your Hub was right up my alley! Have a good weekend.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)