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How to Create a Personal Brand

Updated on December 19, 2017
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It is wonderful to investigate, gain knowledge and know how before making major decisions in life. Knowledge is power.

Deliver what your audience is looking for and you will succeed.
Deliver what your audience is looking for and you will succeed. | Source

Are you making a brand work positively in your favor?

There is a lot of information around the web on personal branding. However, there are countless people misunderstanding the steps to take to accomplish this. This article tales the time to outline what steps are needed to create a brand and how easy it really is.

The internet is chocked full of details for getting a one build. In countless cases the act is done by a professional. There is a cost and most of the material or info submitted is unreadable, incoherent or simply gibberish.

Getting the initial building blocks are not extremely complicated. Though the process does not occur overnight. Taking the right steps to see the process to success takes a little work, a little know how and lots of skills in perseverance for most professionals.

Put together a strategy to see things run smoothly. This does not have to be set in concrete, but having an outline to follow certainly helps keep individuals on track.

Ask these questions to make changes for a personal brand to work for you;

1. What image do you project now?

Ask people you trust to truthfully to share what image is projected at this time. This is the scene absorbed when looking at you. Friends or family who are dependable and take the question seriously are where to begin. These are folks to rely on for the truth and the first to tell you what image is seen looking at you.

Objectivity is key

Be open and objective to the feedback given. Sometimes the information is certainly not what you want to hear. However, when taking in this info or view point designed to help, make certain to remain objective. Remember this is not a chance to tell you everything done wrong, there are certainly more than a few done correctly. Ask for this advice as well.

Working with those close to you has positive and negative connotations. One of the most positive is receiving opinions and comments from a familiar source. It hurts just a bit more when a faceless person leaves a comment on a blog.

Consider using a viewpoint from a friend or family member

Additionally, when taken in context from someone we know the likelihood of listening and acting on it is increased tenfold. this helps to make any necessary changes to be viewed in a more positive light. It is surprising how beneficial it really is.

Ask for pointers on making the business better. As an audience member what is missing or lacking? Is the blog design messy and disorganized? Are pages loading too slow? Are articles boring or pics not good enough? Even if the list is ten pages long, it is certainly a wonderful place to begin making things better and preparing the right brand.

2. What audience do you want to target?

Know what audience to target for a number of reasons. One of the best is getting a focused audience. Readers intentionally looking for a particular product or service are the desired individuals.The outcome is you have what is needed. Matching to the right folks is great in the realm of branding.

Tweaking is necessary in some cases

These are people when connecting client's needs with merchandise offerings equals perfection. Changes are typically necessary in nearly all circumstances after identifying what is offered with a brand and linking up with folks receiving it. Generally only a small tweaking makes matters come closer to perfection.

3. Was the feedback received what you wanted to hear?

In numerous circumstances criticism shared from an honest standpoint does not meet expectations. Ideally the comments and responses reveal an audience was given info wanted or needed and this means everything is okay. Items and services are fitting into the desired branded image you want. This is the fairly tale for most. If branding was not obligatory or desired.

When large changes are a needed

Failing to make the match means changes are crucial. Make these as soon as possible.The initial logo, name or other connector was not as ingenious as first believed. Come up with something craved by the audience even if this is not the first choice on a personal list. Remember, branding is selling.

One of the most vital changes and most challenging is altering the look of a form, facade, personal symbol and at times even a name. All of these fit into a personal branding sign and symbol. When seeking comments, ask about detailed differences an audience likes to see in the future.

Consider taking a poll on the matter

One great idea is putting the two side by side and taking a poll. This does not have to be anything scientific. Make it simple and easy. Which one is liked or readily identifiable. If fearful of putting personal info on it, make up something else to stake to it. Stay as close to the original idea as possible. Get a good sample before deciding on which one to use or alter.

4. Branding elements should be created?

Branding elements are things designed to permit followers to readily identify what's offered and reinforce the image you want them to see. There are various ways to do this.

You can create a logo, a slogan, a unique hairstyle or even your clothes are used for some business needs. Name changes are at times very sensible to fit into what you want to project.

Name changes are essential in a variety of cases

For instance, the name of Roosevelt isn’t what you want others to identify with you. Change it to something more catchy or initial the name up. For instance, instead of Rosa Roosevelt use RR. Use initials instead of a name. Many people do.

Acronyms are extremely attractive making initials appealing as well. Unfortunately your parents named you and you didn’t get a vote on how attractive it is in the future for a brand. Though at this point and time any initials will do. Remember, this is a chance to recreate a product or service connected personally to you.

6. Is the product, website or blog meeting the expectations of the brand?.

Deliver something which measures up to your brand. Meet the hype to succeed in this business venture. The production or delivery of an inferior product means trouble. You want to provide quality and extraordinary products or services to make your brand stand out in the marketplace.

If the supplier is not on the same page with quality as you, get a new one. If the service is personally performed or provided by you then change what is in place. Whether this is in production, raw materials or other resources. When a brand is connected to an item or service this is what folks will remember. Rotten apples are not something anyone forgets. Make certain things are coming up roses and not rotten apples.

7. Make sure the changes you have implemented are working?

Make certain the changes you have made count. Are you increasing website traffic? Membership or sales? If so, you are making your brand work. If don’t see a positive result from changes made, repeat these steps until you have made your personal brand work.

In conclusion

Make it work for you in the most positive way imaginable with a little work.The overall concept under all the fluff is a writer at a personal best. It underscores who this person is and why this is the route to take when services are needed.

If all of these questions or concerns are answered with know how and expertise revealed, the rest is easy. Take the time to be yourself and watch clients come in the door. Following some or all of these steps makes the journey a little easier for those willing to take the leap into the world of building a brand.

Grab and idea and play around with it to see if this is the one for you.

An idea is capable of turning into a brand all by itself. There are innovative and unique ones floating around all the time.
An idea is capable of turning into a brand all by itself. There are innovative and unique ones floating around all the time.

Personal Branding

Personal branding means making changes to things about yourself. In order for this strategy to work out well, be open to suggestions and information.

There re professionals who make a living creating these for individuals. Though, there are ways to take the tips and tricks the pros use and edit them for a single individual. On a smaller scale things are more workable and seem more likely to take place. Take a peek at how a simple blogging adventure is capable of becoming a brand with little to no work.

Change a blog to make it worth branding. Assure it works for you instead of the other way around.


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    • pmccray profile image

      pmccray 6 years ago from Utah

      Excellent information, much needed for online entities.

    • profile image

      Sueswan 6 years ago

      Very useful information as always. Thanks for sharing it with us.

    • CountryCityWoman profile image

      CountryCityWoman 6 years ago from From New York City to North Carolina

      Whew - another great pep talk here - along with your other hubs. I have this blog about foreign movies and I have slacked off so much - yet I love these films.

      OK so I bought the Dragon Naturally Speaking Software to help me be more productive.

      Thanks a million and rated way up!

    • northweststarr profile image

      northweststarr 6 years ago from Washington State

      Hadn't really thought of branding myself, but now will get the iron heated up! Nice hub! Voted up.

    • WillStarr profile image

      WillStarr 6 years ago from Phoenix, Arizona

      Up and useful!

    • sassyk73 profile image

      Karen A. Harris 6 years ago from Milwaukee, WI

      Very useful information. Thanks for sharing :) Definitely a vote up!

    • Deborah-Diane profile image

      Deborah-Diane 6 years ago from Orange County, California

      This is helpful information for those of us who are working to establish an online presence.