Marketing Ploys & Other Scams
Save Time......just burn your money
" NEW! Scientific breakthrough, taking the country by storm ! The most powerful, fast-acting beauty transformation product ever...well-guarded Hollywood secret now exposed and made available to the general public. The "miracle," every woman has been waiting for ! Order yours today, while supplies last. This amazing offer will not be repeated after mid-night today! Call now to order your 30 day supply of "Make Me Gorgeous," beauty balm. Cosmetic surgery in a jar ! (See actual, un-retouched photos, right )
The example may be a bit over-the-top and the majority of us would like to claim we would never fall for such outrageous advertising bunk. I would agree, to a point. But the reality is, we're all susceptible to the rampant marketing ploys, cleverly designed to suck in the consumer and literally rob us of our money. That's the main goal, the sole intention of outrageous ads and deceitful marketing. They want our money. The very term, "ploy," implies that the consumer is being tricked, duped, sucked in, in short, lied to. Just as though thugs on the streets might hold a gun to your head and demand,."Gimme all your money NOW!."
I know none of us can easily admit to having been bamboozled by a scam, presented by ever- expanding marketing gurus and their gimmicks. We all prefer to believe we're too sharp to be taken in by so much hocus-pocus. Let's just say that if it were a fact that most of us are too smart to fall for the massive marketing industry take-over, no one would be in debt.
It's OK to confess
You may be reluctant to admit having ever been pulled in by the billions of dollars worth of smoke and mirrors that all companies spend per year, to fleece our pockets. This is fine. I understand. It wasn't easy for me to stand tall, admit my vulnerability and the times I walked straight into the trap. Yes, I have hung my head in shame, trying to forgive myself for my moments of weakness and total disregard for my hard-earned cash.
Hey, we're human, remember, we all make mistakes? We learn our lessons, usually the hard way, which of course, leaves more of an impression upon us. Right? Taking an honest, hard look at our spending habits will easily tell us how seldom we learn those lessons.
It's not our fault ! Advertising is everywhere. The Marketing Monster seeks it's prey 24/7, via any and every means possible. It cannot be escaped, nor even avoided. The internet, billboards, magazines, newspapers, junk mail and television. The general public is being being primed to spend more and disregard financial common sense when we're not even consciously aware. This should be scary to realize.
It stands to reason, people. We must arm ourselves and be ever-ready to do battle with the cunning and conniving thieves who live, breathe and create to rob us blind. We need to take a firm stand against the marketing maniacs and take a much more realistic attitude on our susceptibility. Be alert to the crazy scams, use a firm grip on our money and refuse to give it up to those professionals who taunt us with their "must have products." Can we do this?
Stay clear of enemy territory
All day, all night airing of The Shopping Network, QVC and those 60-second quickies, flashed on the screen at each commercial break. That gadget that stops your dog from barking, the magic pill that melts away fat as you sleep? To not purchase these items is to be missing the joy of living. How can we possibly live without the latest miracle product now that we know it exists?
It's all so convenient too. A toll-free number, operators on duty at all times, just pick up the phone. Have you noticed there's a constant price that seems to be attached to all these products? How is it possible that they're all $19.99. plus shipping & handling? Could it be, it's all the same group of con-artists from a huge warehouse full of garbage made in India, China or Japan? This uniform price keeps the book work simple. These twenty dollar items are worth approximately two bucks a piece (maybe), meaning a hell of a profit to these vendors. That's what it's ALL about. Let me repeat myself. It's the game of just how quickly and easily they can make our money "their money."
Since I mentioned "scams,"...You know, this is such a small, small world. I wonder....could you and I have the same deceased family members from Nigeria, trying desperately to contact us to claim our inheritance? You never know. Tell ya what, you go ahead and send them that information they need and the money order for $1500 to cover the legal fees and then give me a call. Sound like a plan, buddy? Laugh all you want as you ask if there can really be a single person stupid enough to fall for anything so outrageous. There is and they do.
The economic crisis, that sad situation we're all struggling through, requires a huge dose of common sense among other things. Perhaps this crisis can offer at least an opportunity to shake us up and wake us up. Maybe being literally forced to take a serious look at the big picture of our own finances will be a part of our salvation.
I've learned to play tricks on myself to avoid temptation. In my moments of attraction to the marketing ploys bombarding my senses, I quickly divert my attention to the closets full of useless "stuff" and spare room packed with foolish purchases, many still unopened. I remind myself that Spring is just a couple months away and that means Yard Sales. This is where we can find just about anything we've ever seen advertised. The lawns and garages all over town will be offering all the crap we can possibly carry, at less than half price! For that matter, I may be able to simply swap with my neighbor, my junk for her junk. How foolish can we get?
The ploys and scams are with us to stay. Hold your ground and use a mantra if you must. Be sensible, responsible and mature. The intelligent thing to do is to simply refuse to part with our hard-earned cash by saying "No," to unnecessary, foolish purchases.
Be the winner once in a while. The next time you're shopping and drawn to that display with the huge sign and flashing lights, turn around and walk away. It's great practice!!
BTW, that "before photo? It's not me. Unfortunately, neither is the "after". And no product ever invented could make it me!