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Selling on eBay: How to Create a Great Listing

Updated on January 25, 2011

Putting your unwanted belongings on eBay can be a good way to make a quick bit of cash but is your success rate as good as you'd like? Unless you're selling items that are incredibly sought after or rare, you're going to need a great listing for it to stand out against the countless other sellers that you'll be coming up against. Creating that kind of listing will undoubtedly take some time and effort, but it can make all the difference when it comes to clinching that all-important sale.

Size up the competition

Before you upload your listing, do a quick search of eBay to see how many other sellers you're competing against. If you don't come across many other listings of the same product, you might be able to corner a niche in the market but it may also suggest that eBay buyers aren't particularly interested in this particular product. On the flip side, coming up against a lot of other sellers means that you'll have to work that bit harder to make your listing stand out from the crowd. Look at their listings and note what you like or dislike about them, then use that to create a compelling listing for yourself.

Be clever with keywords

You've only got a limited space to describe your item in the title so it pays to be clever when you're choosing your keywords. Put yourself in the shoes of a potential buyer and think about the kind of keywords that you'd choose if you were looking for the item yourself. Include details like size, shape, color and overall appearance so that people know exactly what they're getting when they click on your listing.

Let buyers see what they're getting

Would you buy an item online without being able to see a photograph of it beforehand? If the answer's 'no', how can you expect potential buyers to snap up your item(s) if you've not uploaded a photo? Because they can't physically handle a potential purchase before they buy, it's not unreasonable that potential buyers will want to at least be able to see what they'd be buying. A good description of the item can work wonders for setting the scene but it's not the same as seeing a photo. Upload a professional looking photo or two as part of your eBay listing and you're more likely to tempt.

Expand your payment options

Offering multiple payment options can make or break a sale, not least because a potential buyer won't bid on your item if they can't pay for it. A lot of sellers assume that all buyers will be happy to pay by credit card but that won't always be the case. To draw these kind of people in, you can offer other options like Paypal as an alternative.

Don't bail early

It's a myth that all auctions are doomed to fail if bids don't flood in straight away. Many eBay users wait until an auction is closer to its end date before they decide to bid so you'll be missing out on potential success if you pull the plug way before the auction is due to close. You can always relist the item if it doesn't sell by the end.

What happens if a potential buyer sends you a message asking you to end the auction and do a direct deal with them? This is actually against eBay policies so it's not a good move to go down this route. In a lot of scenarios, the potential buyer won't offer you a bid that corresponds with what you were hoping for so you'd miss out on better bids if you did as they asked.


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    • am@n profile image

      am@n 6 years ago

      great piece of information.

    • Hello, hello, profile image

      Hello, hello, 6 years ago from London, UK

      Thank you for your help and you good tips.