ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Selling on eBay: How to Create a Great Listing

Updated on January 25, 2011

Putting your unwanted belongings on eBay can be a good way to make a quick bit of cash but is your success rate as good as you'd like? Unless you're selling items that are incredibly sought after or rare, you're going to need a great listing for it to stand out against the countless other sellers that you'll be coming up against. Creating that kind of listing will undoubtedly take some time and effort, but it can make all the difference when it comes to clinching that all-important sale.

Size up the competition

Before you upload your listing, do a quick search of eBay to see how many other sellers you're competing against. If you don't come across many other listings of the same product, you might be able to corner a niche in the market but it may also suggest that eBay buyers aren't particularly interested in this particular product. On the flip side, coming up against a lot of other sellers means that you'll have to work that bit harder to make your listing stand out from the crowd. Look at their listings and note what you like or dislike about them, then use that to create a compelling listing for yourself.

Be clever with keywords

You've only got a limited space to describe your item in the title so it pays to be clever when you're choosing your keywords. Put yourself in the shoes of a potential buyer and think about the kind of keywords that you'd choose if you were looking for the item yourself. Include details like size, shape, color and overall appearance so that people know exactly what they're getting when they click on your listing.

Let buyers see what they're getting

Would you buy an item online without being able to see a photograph of it beforehand? If the answer's 'no', how can you expect potential buyers to snap up your item(s) if you've not uploaded a photo? Because they can't physically handle a potential purchase before they buy, it's not unreasonable that potential buyers will want to at least be able to see what they'd be buying. A good description of the item can work wonders for setting the scene but it's not the same as seeing a photo. Upload a professional looking photo or two as part of your eBay listing and you're more likely to tempt.

Expand your payment options

Offering multiple payment options can make or break a sale, not least because a potential buyer won't bid on your item if they can't pay for it. A lot of sellers assume that all buyers will be happy to pay by credit card but that won't always be the case. To draw these kind of people in, you can offer other options like Paypal as an alternative.

Don't bail early

It's a myth that all auctions are doomed to fail if bids don't flood in straight away. Many eBay users wait until an auction is closer to its end date before they decide to bid so you'll be missing out on potential success if you pull the plug way before the auction is due to close. You can always relist the item if it doesn't sell by the end.

What happens if a potential buyer sends you a message asking you to end the auction and do a direct deal with them? This is actually against eBay policies so it's not a good move to go down this route. In a lot of scenarios, the potential buyer won't offer you a bid that corresponds with what you were hoping for so you'd miss out on better bids if you did as they asked.


    0 of 8192 characters used
    Post Comment
    • am@n profile image


      9 years ago

      great piece of information.

    • Hello, hello, profile image

      Hello, hello, 

      9 years ago from London, UK

      Thank you for your help and you good tips.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)