ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

TESCOS Penny Pinching-Every Little Helps

Updated on October 15, 2011

TESCOS Are Pinching For Them, From Us, Their Customer!

TESCOS Penny Pinching-Every Little Helps

By Dale Ovenstone October 2011

Diesel & Petrol Prices here in Cardiff! ‘Every little helps?’ The infamous brand theme from one of our most major competitive supermarket chains here in the UK! ‘Every little helps!’ Sounds catchy right? With a customer enticing logo such as this draws you to want to shop there doesn’t it? Well, before you spend your money, let’s delve a little deeper into TESCOS money saving philosophy shall we.

This is a real life customer experience! Every little helps? Does that mean TESCOS are obliging to saving money for us, the customer, & if so, this is great, or, more on the darker side of profiteering from major organizations, does it mean TESCOS are pinching for them, from us, their customer, to fatten up their profits even more so?

I want to talk about in particular, their fuel (diesel & petrol) prices & before I go on any further, I want you to realize I am certainly not a miser or even a penny pincher myself, in fact, I’m a cool guy & I just like to see good old fashioned down to earth quality & honesty from these massive profit making organizations & that’s all. With all the competition from supermarket chains such as ASDA SAINSBURY MORRISONS out there, I want to benefit for my £ the best I can, also fill up with the cheapest fuel prices I can find.

Gripe number 1: I live in Cardiff, Wales, & we have many TESCOS stores, selling petrol, diesel & fuel in their filling stations, but what gets my goat is, they all charge various prices, even though, all of these supermarket chains reside within the same area of South Wales, & belong to the same company, & sometimes, as much as 3 pence per litre price difference between one garage & the next one, all from the same company, within the same area, TESCOS.

Gripe number 2: & this one really gets my goat the most in fact my keyboard is shaking as I write this because no matter how hard I try, this happens to me every single time within certain filling stations belonging to TESCOS.

Usually (not all the time) I choose to put £10 worth of diesel into my jalopy, not fill it up, or top it up, I just want to put in £10 worth of fuel,& do you know what, yes you may have guessed already, £10.01 EVERY SINGLE TIME!

This happened in the Culver house TESCOS in Ely quite regularly, they always pinched my penny, (besides I noticed they were usually charging between 2-3 pence difference higher, compared to the Western Avenue TESCOS so I stopped going there altogether.)

So yesterday, I went to Western Avenue in Cardiff because of their advertised lower fuel prices (not so much now though, yes, Western Avenue have cottoned onto their ‘competitor’ (TESCOS) in Ely)

So I got the diesel pump spinning to £9.99, I paused & watched ever so carefully, then, with all my tenderness & light fingered technique the best I knew how to, I looked down & squeezed the slippery diesel soaked trigger one last time, sweetly, ever so gently, slowly, SLOWLY, gradually. (You would have been proud of me!) It was now make or break time, over this prolonged period the sweat built up on my forehead, my trigger arm exploding under dire pressure but I wasn’t going to give up, & the irate queue behind my car was now getting impatient, I multi tasked by glancing up again, & witnessed, with my own eyes, the horror before me unfolding just as the grey cloud thundered above as then just, right as the £10 rolled over onto the diesel pump machine, I STOPPED INSTANTLY, (great, I thought, got ya this time lol) & yes, £10.01 appeared just prior to placing the trigger back into the pump .

I went into the shop to pay my dues, first question I asked the lovely lady ‘ok, so where is your tissue to wipe my spoilt hands?’ She pointed my in the direction of the toilet? Then I brought to her attention ‘that penny gets me every single time missus!’

‘Yes’ she said, winking & wearing a wry smile, ‘everyone’s complaining!’ BLAH!

So come on TESCOS, every little helps, I’m sure, is meant for us your customer, and NOT YOU! So sort out your fuel pump selling machines please or just change your catch phrase logo to

‘Every little helps us.’

Thank you for reading, I would love to hear from you, & especially if you’re from TESCOS, do please provide your own input & I’ll post it right here.

Regards Dale Ovenstone


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)