ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Birth of the Retail Door-Buster Bargain

Updated on December 1, 2014
Inside America's first department store 1877
Inside America's first department store 1877
Outside of the department store
Outside of the department store
The 1911 new department store
The 1911 new department store

How things begin is always an interesting topic, especially in culture. Back in the 1960's, kids were using dramatic words their parents were confused about or thought were bad (as in bad, not good!). For instance, the word "bitchin" began in California in the 60's during the surfer craze. When you first encountered it, most thought it was related to the derogatory word "bitch" for a female dog, depending on the age. But, to teens then, it meant "so cool". Teens used other words for the same meaning, like, "boss", "rad", far-out. Today, the word "sic" or "ratchet" mean exactly the same "so cool" meaning.

The Black Friday event actually was first used by police in Philadelphia, PA. in the early 1960's. It was used by police to describe the clogged streets around shops and shopping centers and traffic jams during holiday sales. Sometime in the 1980's or early 90's, retailers either knowingly or not so, used the term for their own marketing needs and how it would help a store go into the "black" (make a profit) for the year. The term was used internally for the most part and not part of the advertisement.

However, the first ever "door-buster" retail ad first appeared on August 28, 1917, in Cedar Rapids, Iowa. The Killian's department store ran an ad stating that on a certain day, an eight o'clock door-buster with great savings, would occur at "tiny fractions of their normal prices". In the 1920's, Iowa was home to the door-buster deals that today are called Black Friday. However, history shows the first real door-buster, one where buyers actually waited for the store to open and then rush in to buy greatly discounted items, happened in the 1890's! The term door-buster was first used in a remark about retail mayhem. It was in the Wanamaker's department store in Philadelphia (how ironic!). The store had calico material for women's clothes for sale at, what was then, dirt cheap, prices- only 1 cent a yard! Calico dresses were the fashion then and when advertising appeared, the store suffered that Black Friday mayhem when the doors opened. So much so, that the store's windows were broken. The store's manager made a comment of "That bargain certainly was a door-buster".

That is how Black Friday and Door-buster bargains came into the American retail business. Today, most shoppers storm for big ticket items such as LCD TV's, stereo's, etc.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)