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Time Management Tips for the Self Employed
If you are self employed and particularly if you work out of your home, it can be really easy to get sidetracked into non-income producing activity.
For instance - when I log onto my laptop in the morning, the first thing I do is check my email. Most of them I just hit the <delete> button, but sometimes I get drawn into an email with some great content or a 30 minute video that beckons to be seen. This is not income producing activity.
Or how about getting on Facebook and getting lost for 30 minutes or more just scrolling through your newsfeed - so much fun right? Again, this is not income producing activity.
Time Management Tips: Question Every Action
If you notice in that first paragraph I pointed out email and Facebook as non-income producing activity - and they can be if you are not utilizing them correctly.
Email and spending time on social media (Facebook, Twitter, Pinterest etc...) are complete time wasters if all you're doing is checking and surfing. What you want to do is question your every action...is this IPA (income producing activity)?
Email should be checked a few times a day for a set amount of time - like 10 or 15 minutes. Any email that looks interesting, leave it for a day or two and I bet you'll end up deleting it! Then, respond to the ones that MUST be responded to and move on.
Facebook is an amazing marketing tool if you use it correctly. Go ahead and go through your newsfeed if you must for 5 minutes, like and share and then STOP! Post links to your blog posts, hub pages or videos on your wall and on your fan page (if you have one). Forge new business relationships using Facebook's open-graph search and look for leaders in your industry to connect with.
Twitter and Pinterest can be huge time suckers as well, so pay attention and work to increase IPA time on these effective tools. Share your blog posts and such on Twitter and ask for them to be retweeted. Create a board on Pinterest for your content and share your pins on other social media. You'd be surprised how this will increase traffic to your offers over time.
Time Management Tips: Create DAILY Goals
Creating daily IPA goals as opposed to weekly or monthly goals was one of the biggest game changers for me and here are 3 reasons why...
1) It is more rewarding. You can cross the goals off one by one as you get them done and at the end of the day you'll feel great about yourself!
2) You'll be more focused on IPA as opposed to peripheral activity like spending too much time writing a blog post or redoing videos. Just get it done already! :-)
3) It creates better momentum and growing momentum is the secret to success.
You can still create weekly or monthly goals if you want to, but break them down into daily goals and watch your productivity skyrocket!
Time Management Tips: Identifying IPA
How do you know what is IPA and what is not? Here are some guidelines:
- Creating content like a blog post or video is not IPA, but promoting it is.
- Setting daily goals that include marketing strategies and conversions is IPA
- Syndicating your content and broadcasting to your list is IPA
- Constantly checking website or conversion stats is not IPA (easy to do!)
I think you get the idea! Now that I have finished this Hub Page, I will be socially syndicating it wherever I can and it will ultimately drive traffic to where I want it to go - great IPA!