We choose (or let a child choose) a college for all of the wrong reasons. We don't look at it as the financial decision it really is. We or our children choose a college based on soft issues such as, my friends are going there (i.e. I have people I know to drink with), it is a pretty campus (it will be fun to play tag football on the Quad), they have a great sports program (not that I play sports, I just want to go to the football or basketball games), or they offer a program I want to take (different than a program I can use to get a job).
We spend more time researching a big screen t.v., car, or a house. We wouldn't make any of those purchases without first deciding if we could afford it. Then, we want to see how we can get the most for our buck. We look for a sale, discount or a rebate with these purchase, why don't we do the same for college?
The bottom line is, selecting a college and a major is a financial decision. Can I get a good return on my investment? Will I have a better job, with better income potential with my education. If I have to borrow to get the education, will I be able to pay back the loan?
I believe that in todays world, you need some advanced training or skill to get a good job, but not necessarily a college education. If you want a career that requires a college education, look for ways to get a good education without spending a fortune. Community colleges and state schools can be a great place to start.