Good question. In my experience, the best way to get what you want is to give other people what they want. Let me explain...
Many people browse the Internet looking for information but have no intention of buying anything. You need to look for people that are willing to spend money online to get what they want. And, you need to put your offer in front of them.
So, who are these people? Here are two different types of buyers:
1) People that are have a problem and are willing to spend money on finding a solution. It must be a real problem! Being slightly overweight is not a real problem for most people. Having a panic attack is a real problem! See the difference?
2) People that want to buy a product and are simply looking for a good deal or confirmation that they are making the right decision. (Pre-selling products from Amazon.com is a great way of reaching committed buyers).
Is it easy? This is a hard question to answer...
It all depends on your definition of "easy." If you think it's easy enough to do keyword research, analyze your competition, find a good angle and publish some quality / helpful information online then yes, it's easy.
If you want to make money online you need to be patient (it takes time) and you need to work at it. Don't fall for "get rich quick schemes." They don't work!
If you want to make real money online you need to have the right mindset... The mindset of an online entrepreneur. The question you should ask yourself is not "Is is easy?" but "Is it worth it?"
Francois du Toit