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Are you aware of the One Million Gullible People at any given time on planet Earth.

Updated on December 4, 2009

Have you ever had a time, when you spent money on a item, or services, or whatever, only to realize after you have purchased it, that this is something you do not want or need? This has the potential to happen to all of us, at one time in our lives, and more than once for a few others.

I have a theory about this. Simply stated, my theory is, “At any one given moment in time, there are at least one million gullible people on the planet; and these people can be talked into buying anything, during the time they are in this gullible state.

Now first, let me point out that it is possible for many people to go through life and not ever become a gullible person. But at the same time, many, many people in the world, have experienced a gullible state at least once during their life-time.

This is not necessarily a bad thing, when you realize that you are in the gullible state. But, these susceptible people are the primary reasons we can find items, that range from silly to insane, for sale in the market place.

At times, if the marketeers plan their approach right, they can make millions to billions of dollars by catering to this group of open minded, defense lowered, want to spend money on something now, group of people. This group of people are not stupid nor dumb. It's just that for some reason, and I do not know if there is a scientific term for it other than gullible, these people get it into their heads to buy when others would not.

Here is the definition for the word gullible:

Word: gullible (or gullable; both spelling are correct)

Type: adjective

Meaning: easily deceived or cheated. Similar to susceptible, dupable, credulous.

Having pointed this out, you may be asking yourself, can I use this information to my advantage? Or, should I use this information to my advantage?

Many of you may already be taking advantage of this without knowing it. If you are selling something, then you are looking for those that need, or want, or just has money to spend, on a item that you are selling. You want people to come to your place of business and buy. You spin your ads to try to entice someone to buy from you. Tell me that you would not be happy if you found a way to tap into the mind-set of the one million gullible people of the world!

And, since these one million gullibles are not always the same people, you would be selling to an ever changing population of buyers. If you are looking to make money, this would be a virtual gold mine!

There is no secret tip here to be found. No zen moment that can make you aware of how to contact these one million gullible people. The only way to truly understand them, is to know the moment you become one. Then, try to figure out what has gotten you into this special group. Ask yourself, have you been here before? With understanding comes wisdom. And this piece of wisdom may be more valuable then anything you have ever had before.

Please do not confuse being gullible with being a pack-rat, though some pack-rats can be gullible people.

Take a look at some of the things you own. Do you use every thing you purchase? If yes, then you are not a pack-rat. Do you have somethings that you could do without? You know, that item you purchased on a whim that you force yourself to use. Or, the item you purchased that you use very frequently but you really could do without. How about that big ticket piece of equipment that you ordered, only used once, and now occupies a space in the room pretending to be something else; like an end-table, or a plant stand? Then you may have had a gullible moment or two.

Controlling yourself while in the gullible state is not a simple thing to do. This is caused by the fact that your reasoning center of the brain is taking a lunch break. Try to follow these rules when you think you are gullible.

  1. Take your credit cards out of your pocket (or purse) and put them somewhere safe. Then, stay away from them until you feel yourself back in control.

  2. DO NOT go into any type of store (including Internet sites) where you can spend money.

  3. Stay away from the front windows of any type of store.

  4. Stay away from the candy store.

  5. Stay away from the grocery store.

  6. Stay away from all other types of establishments (real for virtual) were you can spend money. This needed to be repeated.

  7. To really stay in control, and you have a large some of money you can spend, go to your local bank and purchase a certificate of deposit with a large portion of that money. This will tie up your money for some months, giving you time to think more rationally about what to do with it.

  8. Find a hobby that you would like to do that does NOT require you to spend any money, and do that hobby. For example, take a walk in the park and count the number of butterflies you see.

Lastly, I just wanted to let you know why I wrote this hub. I wrote the hub not to encourage you to seek out gullible people to make your fortune from, but to better understand why from time to time, I become one of these one million gullible people in the world!

Luckily for me, I do not purchase big ticket items, but as I look at my desktop, I notice that I have nine USB drives. Do I really need nine USB drives? No! But I do use all nine of them. It's as if I walk by a USB drive in a store, and I have to buy one. As I have said, luckily for me, USB drives are the only thing that I seem to purchase. And do not let me find a USB drive on sale. The amount of money I have tied up in USB drives totals just under one hundred dollars.

P. T. Barnum is reported to have said, "There's a sucker born every minute."

As we have seen in the news, it does not matter if you are rich or poor, gullible people exist in all walks of life. From buying that large piece of exercise equipment that may see very little use, to being Madoff'ed, susceptibility seems to be part of the human condition.

--- word definition ---

Word: Madoff'ed

Type: adjective, verb


(vb) the act of swindling a ridiculously large amount of money over a long period of time.

(adj, nn) refers to the individual or group of people that have been swindled out of a ridiculously large amount of money for a long period of time, without realizing it.

I have conditioned myself not to carry credit cards with me when I know I do not need them. I do carry a prepaid credit card, which seems to work just find. Every time I go to use my prepaid credit card, I actually think about what I am going to buy and why, before I purchase it. I think this, because I have to add money to a prepaid credit card before I can use it, so I know just where the money is coming from.

I like to close by stating three observations.

First, “Greedy people”, have a tendency to be more gullible then the average person over time. I think this is because the more greedy someone gets, the more that someone starts believing their own lies. The more that someone believes they have become untouchable, the more gullible that someone becomes to themselves; opening the doors for yet another person to take advantage of their unawares gullibility.

Secondly, for those of use thinking you can use this information to try to target the one million gullible people of the world, you may not be far off the mark. The main problem for you would be the fact that this group of people, the one million gullibles, are constantly changing their ranks. A person may be gullible one day, but is not gullible the next. You do have those persons that seem to always be gullible. Nonetheless, you will have a time putting this list together.

Thirdly, for those of you that become or are gullible, your main task is for you to realize that you are gullible. So, do you believe everything you see on TV is true? Do you always believe what a friend is telling you, is the truth, without question? Knowing that you are gullible, or can become gullible under certain conditions can save you time and money.

Think about it!

The State of Gullibility in your World!

Are you Gullible?

See results

How many friends do you have that are gullible?

See results

If you have gullible friends, do you take advantage of their gullibility (either for fun or profit)?

See results


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    • lovelypaper profile image

      Renee S 

      8 years ago from Virginia

      Great hub.

    • floating mind profile imageAUTHOR

      floating mind 

      8 years ago from Chicago, Illinois

      Green Lotus - Thanks for your comment. More to come.

    • Green Lotus profile image


      8 years ago from Atlanta, GA

      Enjoyed your hub and your style. I'll keep reading!

    • floating mind profile imageAUTHOR

      floating mind 

      8 years ago from Chicago, Illinois

      JanTutor - Thank you for your comment. I do float from one thought to another. It's a curse, but I think I wear it well. :)

    • JanTutor profile image

      Jan Thompson 

      8 years ago from London, England

      What a beautiful 'floating mind' you have. Coupled with a clear social/professional conscience, a fabulous writing style is inevitable- I'll be back - Oh yes - I'll be back!!

    • floating mind profile imageAUTHOR

      floating mind 

      8 years ago from Chicago, Illinois

      Neil Sperling - Nooooo. At least I don't think so. :)

    • Neil Sperling profile image

      Neil Sperling 

      8 years ago from Port Dover Ontario Canada

      LOL - what a hoot! The question is - is every reader of this hub gullible in coming to see what you said! ... LOL count me in I guess!

      Love - Light - Laughter


    • floating mind profile imageAUTHOR

      floating mind 

      8 years ago from Chicago, Illinois

      wearing well - Thanks for the comments. You are right, not all purchases are impulse buys.

    • wearing well profile image

      Deborah Waring 

      8 years ago from Lancashire U.K.

      Loved this article.I think people tend to impulse buy depending on their mood.If something looks too good to be true then general it is!

      Sometimes however opportunities and products come our way when we least expect it.You may then need to seriously consider them if you are wanting to improve your well being!


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