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The bookmakers' business remains a cloud of sham

Updated on January 18, 2012

Is the bookies business a viable investment? A business that enshrouds itself in unfair tactics and double-dealing to gain the advantage.

The fight between bookmakers and punters over sporting events' outcomes has almost always been a one-horse race, although the subtlety of the former to pay out huge sums of money to so-called one in a hundred winner has never been so obvious, it is sorely a catch! Not to say that the latter has not been linked with scandalous dealings with respect to fancying their own advantage in this business. Yet, it is still a case of the cow eating the grass.

There are several reasons why we should know that the bookies business is not a fair trade: a venture that is equally liable to fail as succeed as have been many businesses that follow ethical principles to rake in wads of dollars. With this one the two competing groups find themselves in a position to make a first false move in order to gain the advantage

A first pointer is the alleged fixing of games, many of which has been investigated as true and traceable to the devious hands of bookmakers who themselves have never have to come a cropper since the establishment of their business- on a scale of balancing, they have the financial might to doctor results more than any individual influence would permit or has permitted. Yet, in a few cases pundits themselves have bribed sports men and women, some of whom they have relations, to perform below par in order to gain the edge. This is nothing but sham!

A second indication is that businesses that operate on the principles of fair opportunity and risk have always been known to have mixed and balanced experiences through a financial year- or at best period to wade through the teething problems, which cannot be said of this business. The bookies almost always record an increase from year to year while many of the pundits stay at the other extreme, the world of thinking wishfully about the day that might never come- when the ship will never come in!

Another highlight is the fact that records have it that punters would make gains many a times when they throw a game or take a dive, a concept that is far from rationality- the deliberate attempt to place a bet on the predominantly weaker competitor . I wonder why one should act contrary to common knowledge- going against the odds- in order to win a bet?

Yet another factor is the concept of short selling where knowledge of a circumstance or situation about the sports' competitors is not priced into the odds by bookies. In many cases this information would always have the complexion of insider knowledge, not common knowledge which bookies alone have access to, which by extension takes credibility from the whole bookmakers' business.

They use it but don't stop at salesmanship! This is a fair and allowable instrument of trading which the bookies don't stop at. The flatter of a competitor in sports in order to sell it at shorter odds is a logical way of doing business since the punters themselves can have access to the true situation of things before wagering their money. The bookmaker would always choose to go beyond this point to ensure the near certainty of their returns- cashing in on people's innocence- and conceived greed

In all these, taking a look at different sports ranging from horse-racing to footballing to dart-throwing to other seemingly bizarre and largely recognised sports, it is clear the bookies business is at best a cloud of sham from either of the two ends- the bookies or the punters, who would use divisively and delusively unethical means to make a fortune- or wish it. The next time you feel enticed to stake a bet, look back and think of the lives lost, devastated families and wasted years to the so-called soiled bookies business that seeks to wear you a 'shabby outfit adorned with a gold neck-lace.'

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