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eBay H*O*R*S*E* June 2013--Vintage Print Ads Niche

Updated on August 6, 2013
1946 White Horse Whiskey Ad
1946 White Horse Whiskey Ad | Source

First Things First--What's an eBay H*O*R*S*E*?

From personal experience, or maybe just plain wishful thinking, I've learned that people tend to retain what they've read a lot longer if they're given a mnemonic device. What works best for me are acronyms--words formed from the initial letters of names.

In this case, H*O*R*S*E* stands for: Hawaiian Odysseus' Report on Sales Earned. (Hawaiian Odysseus is my pen name on the literary writing site, HubPages.)

As a full time eBay seller, I have several different niches, or major categories, of things that I sell, all of which are items my wife and I have picked up at various yard sales, estate sales, church rummage sales, and thrift sales roughly within a 50-mile radius of our home. Occasionally, we'll travel 250 miles to Seattle for a combination buying and family visitation trip. Once in a great while, we'll also do some out-of-state picking and hustling, colloquialisms dear to the thrifting community, an astonishingly fast-growing demographic group in America that has the potential to turn the very notion of a class-driven economy upside down.

This inaugural H*O*R*S*E* is off to a flying start chronicling the results of the vintage print ad niche for the month of June, 2013. To the right, you'll find two articles that bring you up to speed with this particular category of items that I sell on eBay.

Okay, So You're Writing About a H*O*R*S*E*...but Why?

That's a great question. Now here's the answer.

It's one thing for an eBay seller to enthusiastically share with others the latest treasures he's unearthed from someone else's trash, whether the source is a yard sale, estate sale, thrift store, flea market, or similar venue.

What really excites people, from my experience, is to talk about the actual sales one has made. As the saying goes, the proof is in the pudding, and quite frankly, I love pudding!

So here's how we'll kick this one off. I'm going to display photos of ads I sold recently and share a comment or two about each of them.

Did You Pick a Winning H*O*R*S*E*?

My eBay sales have been horrendously lackluster over the last three or four months. Typically, and this is true across the eBay horizon, there will be seasonal highs and lows. It would be this seller's dream come true if every day could be like a day in September through February when season-driven sales before, during, AND after the holidays have me feeling like I'd just walked ten miles.

That said, I was nevertheless able to sell 15 print ads (14 vintage and 1 contemporary) during June, 2013. At a rate of one ad sold every two days, and especially at the zenith of the eBay doldrums, I was quite pleased.

Here, in chronological order according to the date of sale, are the ads that sold...

1965 Rexall Drugstore Ad
1965 Rexall Drugstore Ad

$150,000.00?

Back in the day, that was a HUGE amount of money for a corporation to give away. With 150 G's, a real estate investor could very well purchase an entire block of homes. To provide you with some perspective, this amount would be the equivalent of approximately 1.1 million dollars today.

All I can say is, the Rexall Drugstore corporation must have been making BANK in 1965!

1928 General Electric Refrigerator Ad
1928 General Electric Refrigerator Ad

In 1928, only the affluent could afford a GE refrigerator. Most families continued to keep their perishable food items in cumbersome ice boxes.

1947 Eastman Kodak Ad
1947 Eastman Kodak Ad

A dozen years after Kodak introduced Kodachrome film, the first commercially successful amateur color film, its aggressive advertising campaign began promoting affordable products. The above print ad exemplifies a very effective marketing attempt at cross-promoting related items--color movie film, a movie camera, and a movie projector. Couples and family recreation activities were extremely successful marketing themes for ad agencies in the immediate post-World War II years.

1946 American Locomotive Ad
1946 American Locomotive Ad

Locomotive ads boasted some of the most aesthetically appealing artwork. Notice the adept use of artistic perspective to accentuate the size and power of the train in the image to the left. The choice to include the point of view of the engineer was brilliant because just about every boy in America either owned a train set, railroad toy, or figurine, or fancied being a train engineer someday.

1940 Schenley's Ancient Age Whiskey Ad
1940 Schenley's Ancient Age Whiskey Ad

The unique feature about this particular ad is that it's only a half page in width. Nevertheless, I price it for the same amount as I do a full-page ad because I'm doing as much work from prepping it to shipping it out. A key mental concept to remember in eBay selling success is to assert your worth.

2008 Silpada Jewelry Ad
2008 Silpada Jewelry Ad

Vintage is an appropriate term for items that are twenty years or older. The above page is the sole ad in this bunch that is NOT vintage. Rather, it falls into the category, contemporary print ad.

The look on the model's face is priceless. At the time that I chose to add this item to my inventory, I was confident that, at some point in time, someone else would also find this ad compelling.

1926 Prudential Insurance Ad
1926 Prudential Insurance Ad

Vintage print ads often utilized great works of art. In 1887, Thomas M. M. Hemy painted the classic and memorable Women and Children First. Thirty-nine years later, an ad agency brilliantly combined sales text with this painting to promote an insurance corporation.

1946 Philco Refrigerator Ad
1946 Philco Refrigerator Ad

Drawing on the stylish film noir of the day, the ad agency brilliantly utilized a low-key black-and-white visual to offset the silhouette of the model against the lighter background of the refrigerator.

Half-Time Intermission: Check Out This Funny Video!

1948 Webster Cigars Ad
1948 Webster Cigars Ad

The Bellevue-Stratford Hotel was the center of Philadelphia's cultural, social, and business activities, functioning as a clubhouse for the city's establishment. This ad effectively used the iconic setting to promote Webster Cigars.

1961 Rohr Turbo-Fan Jet Engines Ad
1961 Rohr Turbo-Fan Jet Engines Ad

Here's a great example of how even an ad that shows its age with yellowing and wrinkles can eventually be purchased. My eBay motto has always been: At some point in time, everything sells!

1981 Chaz Cologne Ad
1981 Chaz Cologne Ad

Recognize this handsome gentleman? Following a lucrative modeling career, he found success in both television series and movies portraying law enforcement officers. Must be the cologne!

1961 Honeywell Electronic Data Processing Ad
1961 Honeywell Electronic Data Processing Ad

Although I couldn't quite make out the name of the cartoonist, I was still able to sell this ad. Whenever possible, include the name of the artist or illustrator as key words in your titles and descriptions. Customers often use these terms to search for items.

1953 Schenley Whiskey Ad
1953 Schenley Whiskey Ad

Schenley's and other liquor companies often used artwork depicting men working around wine barrels to promote their products. These images, especially in the aftermath of World War II, may have been equated with America's rugged determinism and #1 world power status.

1950 US Army and Air Force Recruiting Ad
1950 US Army and Air Force Recruiting Ad

The armed forces used ad campaigns to facilitate their recruitment process. The illustrations in the above ad brought to the forefront how gallant and heroic peacetime endeavors could be.

1945 Clapp's Baby Food Ad
1945 Clapp's Baby Food Ad

Who would have ever guessed that images of infants could be so effective in selling millions of products?

Hmm...I wonder what would happen if I linked baby photos with the stuff I sell on eBay?

It's certainly baby food for thought!

Chronological List of Ads Sold in June, 2013

Date Sold
Year and Ad Sponsor
Sales Price
Net Profit
6/02/13
1965 Rexall Drugstore Ad
$11.23
$7.73
6/03/13
1928 General Electric Ad
12.48
9.01
6/07/13
1947 Eastman Kodak Ad
12.48
9.01
6/07/13
1946 American Locomotive Ad
12.48
8.84
6/09/13
1940 Schenley's Whiskey Ad
12.48
8.84
6/16/13
2008 Silpada Jewelry Ad
12.48
9.01
6/16/13
1926 Prudential Insurance Ad
12.48
9.01
6/17/13
1946 Philco Refrigerator Ad
12.48
8.84
6/17/13
1948 Webster Cigars Ad
12.48
8.84
6/18/13
1961 Rohr Jet Engines Ad
12.48
8.84
6/22/13
1981 Chaz Cologne Ad
12.48
11.29*
6/25/13
1961 Honeywell Electronic Data Ad
12.48
8.84
6/26/13
1953 Schenley Whiskey Ad
12.48
8.84
6/28/13
1950 US Army & Air Force Recruiter Ad
12.48
8.84
6/30/13
1945 Clapp's Baby Food Ad
12.48
8.84
* Indicates International Sale (eBay does not charge me fees for international shipping, so my profit margin for overseas sales is a bit higher)

Dedication

This hub is dedicated to fellow HubPages writer and newbie eBay seller, Liz Davis, aka Radcliff. Liz is meeting with initial success in her entrepreneurial efforts and is considering selling vintage print ads in the near future.

Aside from being a talented writer and budding entrepreneur, Liz is also producing great videos on YouTube. You can check out her audiovisual portfolio at:

http://www.youtube.com/user/GulfCoastTreasures

Aloha, Liz, and best wishes to you for continued success on HubPages, eBay, YouTube, and beyond!

Do People Actually Pay You Money for Dirty Old Pieces of Paper?

Yes, they certainly do!

You see, these items may be just dirty old pieces of paper to you, but to millions of people all over the world, the perception of intrinsic worth and value of vintage print ads go deeper than superficial cosmetic flaws.

Vintage print ads, like aged wine, sweeten nostalgic interludes. Some contain text equivalent to the best of classical literature. Others showcase the brilliant works of famous artists. Collectively, they chronicle mankind's history and embody civilization's progress through the years.

We occasionally pause in our journey through life to look back at where we've come from and how far we've traveled. We do so to monitor our marathon trek, and we do so to hopefully pass on to our children and their children our cumulative posterity, culture, and wisdom.

For in the passage of time, if there is no history with which one can assess his present, the promise of a future is in jeopardy.

I provide a valuable service of marrying these vintage print ads to individuals in search of a golden look back. With this article, I hope to have provided you with ample evidence that you, too, can provide a similar service on eBay while creating a potentially lucrative stream of income.

Thanks again for stopping by!
Thanks again for stopping by!

Comments

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  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    You're very welcome, Mylinda! I've always believed that information and experiences that have been beneficial to my growth as a person ought to be shared with others. Aloha!

  • mylindaelliott profile image

    mylindaelliott 3 years ago from Louisiana

    I love old advertisements. Thanks for letting us see them.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    Hi, Eddy!

    Thank you, my friend. There's a certain vintage mystique attached to these old ads that contemporary ads are lacking in, and I believe they'll continue to be in good demand for quite some time to come. Glad you enjoyed this hub, my friend! Aloha, and have a great week!

  • Eiddwen profile image

    Eiddwen 3 years ago from Wales

    Brilliant Joe I love all these olde worlde poster etc. and these were a treat. Thank you so much for sharing these gems with us.

    Loved it.

    Enjoy your day.

    Eddy.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    Hi, CTTC!

    When you have an opportunity to do so, please check out "How to Sell Vintage Print Ads on eBay" for an easy step by step breakdown on how to process these ads. You have a great inventory source already on hand. A modest investment in a reliable paper trimmer, and you're on your way, my friend!

    In any event, if you ever have any questions or would like to share your thoughts about eBay, I'm always available for sharing ideas and information via email through the fan mail area on the profile page.

    Thank you for reading my hub and sharing your thoughts. Aloha, and have a super Wednesday!

    ~Joe

  • CraftytotheCore profile image

    CraftytotheCore 3 years ago

    Hi Joe! Great article! I have a huge stack of vintage magazines here waiting for me to do something with. Some of them I purchased on eBay. Some of them I found in antique stores. My purpose was to re-purpose them in to greeting cards of some sort.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    @travel man1971

    Hi, Ireno! I apologize for this very late response to your kind message. I actually thought that I had written you back shortly after reading your comments, but either I was tripping, or there was some sort of eBay glitch. In any event, I'm so thankful that you stopped by to read my hub and share your gracious comments with me. Best wishes for continued success here on HubPages, my friend! Aloha!

    ~Joe

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    Any time, Heather! I'm happy to be making a positive difference in your life with the hubs that I'm writing. Your feedback reinforces my efforts, and I'm thankful to YOU for that! It's good to hear about the free postings. I encourage my wife to always take advantage of those free promotions. When taken advantage of, the savings on fees is money earned on eBay, in my opinion.

    I love your enthusiasm, and I'm very happy that you're BACK in the swing of things. Whenever you feel a challenge idea coming on, just shoot it off to me for some serious consideration. Take care, my friend, and I'll see you at the next hub!

    ~Joe

  • Mommymay profile image

    Heather May 3 years ago from Ohio

    Joe..I have been SO bad about my ebay business lately! I need to start digging for the gems again! They have now added FREE postings to the seller accounts (my store is smaller I believe) so I was jazzed to post but have yet to fill up my store. I am going to get back on it and we are going to have another challenge.I LOVE your profit margins! I was so discouraged the other day when I shipped some items! It cost me more to ship to the next state over than it did for someone to send me the SAME item from Australia!!! I told the USPS they were crazy!! So lucky they didn't call the police. I Super LOVE seeing these old prints. Advertising used to be an art form....now, Its whatever is "sexy" and "popular" that draws attention. Give me a gorgeous black and white any day! Thanks for sharing and getting me back on the ball!

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    Lisa, I truly am not making much here on HubPages. But even if I were, it all would pale in contrast to the sweet aloha of fellow writers like you who encourage, support, and enjoy connecting with each other. At the end of the day, these are the things that truly matter. Blessings and aloha to you, my friend!

    ~Joe

  • LKMore01 profile image

    LKMore01 3 years ago

    Joe,

    The vintage ads are fascinating. The HUB was assembled brilliantly which added to our sense of intrigue. Ellen D's video added humor. All the elements of a fantastic HUB, Joe. But do you know what initially lured me to the page? The beautiful photo of the white horse surrounded by what I believe to be cocker spaniel puppies! You never know what will capture a readers attention. As far as eBay and product advertisement you make an emotional connection with your viewers on every HUB.

  • travel_man1971 profile image

    Ireno Alcala 3 years ago from Bicol, Philippines

    Those truly are collectors' items. You've given me an idea to dispose my collection with awesome payments like yours. Maraming salamat!!! (Ireno Alcala from Philippines)

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 3 years ago from Southeast Washington state

    Hi, Deonne!

    Just a couple of years ago, I, too, had difficulty understanding why people would ever consider purchasing these vintage print ads. Several hundred magazine ads, photos, and art prints later, however, I am an amazed and grateful believer. While technology has changed the cosmetics of advertising, vintage print ads maintain their "law of attraction" (loosely used here, but I just had to apply the phrase because of your passion and talent for writing about this subject).

    Aloha, my friend, and have a wonderful weekend! Thanks for keeping in touch!

    Joe

  • ladydeonne profile image

    Deonne Anderson 3 years ago from Florence, SC

    I love your hub on vintage print ads! I had no idea that people would buy these prints. I love old print ads and was mesmerized by the collection shown here. I love old TV commercials and magazine ads. Your hub has been a learning experience for me. Thanks so much for sharing such a wonderful and potentially lucrative subject. Voted up, interesting and shared.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Thank you, Rajan! My wife and I are headed to the northwestern part of our state, about 45 minutes north of Seattle, to a town called Stanwood where we will take her parents' ashes and cast them off into the large body of water at Deception Pass. Will most likely do some "picking" and "hustling" near the Emerald City, hoping to bring back some inventory to sell on eBay. Nice hearing from you! Have a wonderful weekend! Aloha and blessings!

    Joe

  • rajan jolly profile image

    Rajan Singh Jolly 4 years ago from From Mumbai, presently in Jalandhar,INDIA.

    Very interesting to see that there is so much demand for these old time print ads, Joe. Good to see people wanting to keep a part of history with them to look back and preserve it for the coming generations.

    You are indeed providing a valuable service in this respect.

    Voted up and interesting. Aloha and have a great weekend, my friend.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, Joelle!

    Thanks for stopping by and sharing your thoughts. My sense is that if contemporary ad agencies were to use "throwback" or "good old days" themes, they'd seriously get a lot of commercial response from Baby Boomer consumers and a few of the more hip younger set. My rationale is that you see a lot of this retro stuff going on in blockbuster movies. Stands to reason that if it's successful on the big screen, it could very well work with contemporary print ads.

    I appreciate you, Joelle, and wish you the very best. Aloha, and have a great Thursday!

    Joe

  • kidscrafts profile image

    kidscrafts 4 years ago from Ottawa, Canada

    Very impressive to see you sell things on a regular base on eBay!

    Thanks for sharing the pictures of those adds! On a visual and artistic point of view, I find that so interesting to see how the look of publicity evolved with time! If some company would run this kind of look now would people buy the product because they are intrigued by the old look or would they just ignore it?

    Thanks for sharing your experience on eBay, Joe!

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Jim, I started out using good old-fashioned scissors. With my vision problems, I had to put the reading glasses on in order to cut as carefully as I could on the penned-in straight line I'd ruled off on the reverse side of the ad.

    In time, I purchased a rotary trimmer from another seller on eBay, and that device has made all the difference in the world.

    Please feel free to shoot me an email anytime, Jim, and I'll be more than happy to help you along. Every now and then, you'll come across old Life and National Geographic magazines. The contemporary NG's don't have as many ads as their predecessors. Remember to keep; your eyes peeled for the June 1985 issue of NG with the Afghan girl on the cover. That's one magazine you don't want to cut up! : )

    Aloha, my friend, and I'm excited for you! Happy treasure hunting!

    Joe

  • xstatic profile image

    Jim Higgins 4 years ago from Eugene, Oregon

    This is outstanding, Joe! I recently bought a few McCall's. Family Circle, and one Sat. Evening Post from the 60s and want to go through them carefully for likely ads. I will go back and reread your other hub about the way you go about cutting them out, etc.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Eddy, I am going to visit your FB page...what an interesting concept! Wow, I'm still reeling from your hub about that antisocial scammer taking advantage of gallant soldiers and the compassion of the citizenry. Thank you for sharing that powerful piece. I think it's wonderful to be members of a literary site that affords us the opportunity to potentially get the word out to hundreds of people, and then some!

    Have a wonderful day with your loved ones, my friend, and know that you are loved and appreciated by so many of your peers!

    Aloha!

    Joe

  • hawaiianodysseus profile image
    Author

    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Good morning, Sondra!

    That was indeed a great story with a very happy ending! I'll definitely have my head on a swivel at the next estate sale. : )

    I was so excited yesterday when a customer purchased FOUR ads. That's a good chunk of money they had to part with. Honestly, to this day, I am always in awe that these dirty old pieces of paper have such intrinsic worth. And yet I could say the same thing about myself, which only serves to underscore the core spiritual reason why I passionately do what I do on eBay.

    Thank you again, my friend, for being a warm and special presence here on HubPages. Your contributions to this community remind me that you once were an educator...and though you're adventure-bound in your retirement, the teacher in you is still very evident. And we, your peers and followers, are all the more blessed. Aloha, and have a wonderful Tuesday!

    Joe

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Thank you for the writing topic suggestion, Stephanie!

    In a (coco)nutshell, I sometimes come across old magazines at thrift stores, yard sales, and estate sales. I've even purchased a large set of old Life magazines from another Washington eBayer. If you check out the site and type in the search window, "Lot of (name of magazine)," you'll be amazed at the results. I find the cheapest deal and go for it! To this day, I literally have hundreds of magazines waiting to be dissected by me.

    I'll put this topic down in my notebook. You just never know, Stephanie! : )

    Thank you for dropping by and sharing your wonderful thoughts with me. PLEASE think of me next time you have some fish and poi. LOL! Aloha, my friend!

    Joe

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Wow, Nancy, what a lovely and original statement of friendship! Thank you so much! Yes, indeed, my offer of help is open, like the door to my heart, to you and all of the other wonderful writers and aspiring eBayers here in our literary community. I had a banner day on eBay yesterday, and that meant a lot in light of being on a stranded ship on the eBay waters during the summer doldrums. I see some life coming back to my online business. God is good! Regarding my energy? No secret at all, my friend. I will turn 61 on Saturday, and what drives me is the awareness that I have only so much time to go on long walks, write about the things I'm passionate about, turn other people's trash into treasure on eBay, and--most of all--love the wife and children I've been blessed to have shared this short and fleeting season here on earth with. All of that, and a cheap cup of coffee, provide me with the energy I need to be the best Hawaiian Odysseus I can be! Aloha and mahalo for inspiring me this morning, Nancy!

    Joe

  • Eiddwen profile image

    Eiddwen 4 years ago from Wales

    A wonderful hub Joe I also love all the old ads and your obvious hard work here are certainly paid off here.

    Voted up and shared onto my FB page A Brand New Dawn.

    Enjoy your day and lots of love from my little corner of Wales.

    Eddy.

    Eddy.

  • TIMETRAVELER2 profile image

    TIMETRAVELER2 4 years ago

    Hi Joe: This was such fun to read! Loved the visuals...especially the one with Tom Selleck...I forgot just how handsome he used to be back in the day!!! It seems you did OK on these. I used to sell on Ebay and had random luck...never made much and certainly not enough to live on full time! One quick story you will like: Someone I know was a caretaker for an elderly and fairly wealthy man. Before he died, he told her to take something from the house as a keepsake. She chose a rather plane painting in an old beat up frame because she did not want to take advantage. 20 years later she was able to sell that same painting for $250,000! Turned out a disciple of Monet painted it and it was an original...ugly pic, but an original! So, keep the faith...maybe one day......

  • Hawaiian Scribe profile image

    Stephanie Launiu 4 years ago from Hawai'i

    Amazing writeup! Where in the world do you find magazines that old on a steady basis? I'd be interested in reading a hub about that, or have you already written one? Voted up, interesting, useful, tweeted and pinned. Aloha, Stephanie

  • Nancy C Moores profile image

    Nancy C Moores 4 years ago

    Hey Joe, my friend, long time no see. Sorry, haven't been on any of your hubs lately. But, again you never cease to amaze me, and make me want to get back at E bay. Altho I was never any good at it, but you have told me you would help me, and I see the offer above to others, too. You are a great person, but tell me where do you get all the energy. hmmmmm Would you mind to share that, too. lol Any ways great job again, and thanks for some more great inspiring and helpful words of encouragement. Keep those keys hot, pun intended.

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Thanks, Liz!

    "See you" later this week!

    Joe

  • epbooks profile image

    Elizabeth Parker 4 years ago from Las Vegas, NV

    Joe- you are too kind. Thank you so much! Wishing you a fantastic week!!

    ~Liz

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, wetnosedogs!

    I had to get my act together and do some catch-up work on eBay, but things are on the roll again, and I can finally get back to some good old hubbing. Thanks for your visit to my hub and me tonight, and I'm very pleased that you enjoyed it. Take care, and I'll see you at the next hub...or the one I may have missed. TTYL! Have a great week ahead!

    Joe

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, Liz! You just never know, my friend! Las Vegas must have some awesome yard sales and thrift stores. Consider this an open invitation--if I can be of any help along the way, whether it involves helping you research an item or sharing advice about how to list something, please feel free to contact me. I mean it! It's a personal mission of mine to help others either get started on eBay or rejuvenate their interest in it. A few kind people helped me along the way, and I'd love to pay it forward. Aloha, my friend, and thanks for your loyal reaching out!

    Joe

  • hawaiianodysseus profile image
    Author

    Hawaiian Odysseus 4 years ago from Southeast Washington state

    I know, Kawi. Open up a current issue of National Geographic...all slick, no schtick! : ) Nice to hear from you again, brah! Man alive, stay hot up heah! If I take a nap on the ground, I goin' end up kalua pig! LOL! Aloha, my friend!

    Joe

  • hawaiianodysseus profile image
    Author

    Hawaiian Odysseus 4 years ago from Southeast Washington state

    That's right, Mary! And the thing is, the fact that we're vintage only means that we have tons of adventures awaiting us! Here's to opportunities! Aloha, my friend!

    Joe

  • wetnosedogs profile image

    wetnosedogs 4 years ago from Alabama

    Wow, now you got a horse niche! That is so awesome and I love the horse ad looking at the pups.

    That is so interesting that people want the old ads. Ellen is hilarious. She is a great touch to your hub.

    That is great that you included another fellow ebayer, radcliff. Best to radcliff.

    Great job on selling those ads and entertaining us with your wonderful talent.

  • tillsontitan profile image

    Mary Craig 4 years ago from New York

    Thanks my friend. I appreciate your taking the time to not only answer my question but add an explanation..I guess I'll have to start opening the emails I've been getting from eBay, they may be free offers!

  • KawikaChann profile image

    KawikaChann 4 years ago from Northwest, Hawaii, Anykine place

    Awesome job Joe - I like the old ads - obviously don't make them like these anymore. Peace. Kawi.

  • epbooks profile image

    Elizabeth Parker 4 years ago from Las Vegas, NV

    Joe, not only was this a fantastic hub all around, but specifically I love the acronoym and looking at these vintage "pieces of paper." Your style of writing is informative, yet very entertaining and held my interest till the very end. I haven't sold on eBay since I did a clean sweep of my own house, but who knows? In the future if I pass a garage sale, I may be tempted to make a purchase or two and turn it into a small profit.

  • hawaiianodysseus profile image
    Author

    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hello, Heidi!

    I tell you, my friend, your enthusiasm here on HubPages--both in your excellent articles AND in your comments to me and others--is absolutely encouraging and contagious. To receive this gracious feedback from someone who is involved in the advertising business is HUGE for me. Thanks so much, Heidi! Here in the Walla Walla Valley--and I imagine the same kind of phenomenon is happening across the country--I see people from all three major socioeconomic groups frequenting yard sales and thrift shops.Go to YouTube, and you'll find dozens of nouveau treasure hunters sharing their latest haul and/or sales videos. It's gotten to the point where I tune out the sensationalized news and get off on what REAL PEOPLE are doing to better their lot in life. Thank you for stopping by and sharing some time with me. Have a great week, my friend! Aloha!

    Joe

  • hawaiianodysseus profile image
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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Definitely sounds familiar, Bill! The old fear of sucess bug! : ) You know, I like your honesty about that. Believe it or not, there was a time when I felt the same way about eBay. It just seemed like some gigantic risk and a definite accident waiting to happen. My son, bless his heart, was only 12 or 13 at the time I got started with eBay, but he was the one who encouraged me to give it a try. Wow! I had forgotten all about that tentative start.

    It's been very busy today--went yardsaling with Rita before she went to work; mowed the lawn; did the dishes; and then met with a city councilwoman and her daughter. They actually brought things over and asked if I could sell the items for them. Nice commission, of course. So, a good day, work-wise, and now I have time to read a few hubs and respond to comments.

    Bill, thank you again for the many things you've shared with so many of us. When I think about it, you really do have a special ministry going on here at HubPages. Your inspiration, teaching, and social connecting have done wonders for this community. Thanks most of all for being a standup friend and staunch supporter. Aloha, and may you and Bev have a busy, productive, and memorable week!

    Joe

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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, Jaye!

    I'm talking to myself as well as to you and other readers with that statement. It really is a wonderful affirmation. How can I believe that I can ever sell anything without having a sense of worth? This is as true for my writing as it is for my eBay entrepreneurship. It also follows, my dear friend, that when we have a healthy sense of self-worth, we are all the more spontaneous and generous in perceiving the intrinsic value of others. Jaye, I appreciate you very much because you give me such quality feedback--not only in comments left after reading my hubs, but in sharing bits and pieces of yourself with me. Are you healing well, my friend, from that nasty fall you had the other day? And your eBay adventures--how are things going for you? Please feel free to share your experiences on eBay anytime, Jaye! I love learning from the perspectives of others. Have a wonderful new week, and thanks so much for keeping in touch! Aloha!

    Joe

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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, Liz!

    Billybuc must be beaming from ear to ear. If there was a billybuc movie, I would pick the guy who was like the antagonist to John Travolta in Urban Cowboy to play Bill. You know the actor I'm talking about? I think his name is Scott Glenn.

    When you're ready to attempt the vintage print ads thing, let me know. Just email me and ask me for magazines to look for. For starters, when you're at yard sales that might have old magazines, pick up photography magazines, Scientific American, and old National Geographics from the 1920's - 1950's. To build my inventory, I've even purchased lots of Life magazines from another Washington state eBayer. Keep your eyes peeled for slow-moving auctions on eBay. You can get things for a steal, especially when they start the auction at 99 cents.

    Glad you stopped by, Rad Liz! : ) Aloha, my friend, and have a very busy week with eBay!

    Joe

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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, Mary!

    Thank you for your kind words. They surely sustain me, my dear tillsontitan!

    You pose a very good question. eBay is always changing, it seems, so my answer may not be accurate by the time you receive this. LOL! Anyway, no, one does not need an eBay business or an eBay store in order to list and sell effectively on eBay. However, there are limitations. Because I have a store subscription (there are three levels; roughly, the prices are $15, $50, and $180 per month), I can list a lot of items for "free," the cost being absorbed into the subscription price. With a store subscription, you have the option to list Buy it Now items for up to 30 days before having to renew the listing. People with large inventories are better off subscribing to a store. They save time and money not having to put everything into an auction that lasts, for the majority of the time, 7 days. A good strategy is to list a few things as auctions and a larger amount of your inventory as Buy it Now items. The auctions generally have more traffic and thus have the potential to steer people towards the Buy it Now listings. Buy it Now listings are convenient for buyers not wishing to wait an entire week for an auction to end.

    That said, Mary, eBay generously offers FREE listings every now and then. Some of these freebies are for auctions only. Some are for Buy it Now. Some offer free listings for both auctions and Buy It Now listings. It saves a person a good chunk of change to take advantage of those free listings.

    I always enjoy your visits and comments, Mary. Hope you're having a wonderful weekend with the family. It's sweltering over here. Thank goodness for A/C (and the print ads that helped sell them)! Aloha, my friend!

    Joe

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    Heidi Thorne 4 years ago from Chicago Area

    Aloha, Joe! WOW! Being in the ad biz, you can imagine that I am so in love with this post... and a tad bit jealous. This would be a niche that I'd certainly be interested in pursuing as an eBay seller, too. I should follow around my pal who's an avid garage sale-r and eBay-er in our area and start looking for these works of art. In addition to the nostalgia factor, many vintage-styled restaurants and offices like to use these types of prints, too. BTW, love the Tom Selleck ad. Looks like he's doing a promo for Dallas. :) Beautiful hub and sharing!

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    Hawaiian Odysseus 4 years ago from Southeast Washington state

    Hi, Dahlia!

    Just two short years ago, I had no clue that this was a viable niche on eBay as well. Imagine my surprise when I stumbled upon this information while researching the work of another eBay seller, a woman from your country, who was selling vintage ephemera. I'm definitely learning new things every day, and I know you are, too, judging by your excellent intellect that shines through in your writing. Thanks for stopping by, Dahlia! Aloha, my friend!

    Joe

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    livingsta 4 years ago from United Kingdom

    Hi Joe, very interesting. Never knew that people bought vintage print ads. This is all new and interesting for me to read. Thank you for sharing your experience with us. I have enjoyed reading this series (missed a few in between that I will go back and read).

    Hope you had a good weekend! Sending you smiles and blessings :-)

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    Mary Craig 4 years ago from New York

    Its actually easy to see why some collectors would want these ads Joe...matted and framed they would be really interesting.

    As always your explanations are fun to read and I have to say the video with Ellen and her ads was definitely a nice touch.

    You are an eBay beacon! Question, does one have to have an eBay "company". When I list on eBay I can only list for seven days. Just wondering.

    Isn't it funny how you can see how times have changed just by looking at these ads? Cooking requires a wife....really? They do make you smile and no, I never thought of a stewardess as my mother but then...

    Great hub on Print Ads, Vintage and otherwise. Of course you and I know a lot about vintage ;) Good luck to Racliff as well.

    Voted up, useful, awesome, interesting and shared.

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    Liz Davis 4 years ago from Hudson, FL

    Awww . . . thanks for the shout-out and the dedication, Joe! I'm honored! I put those old Life mags in the corner and haven't even looked at them again. Most are in rough shape. But every time I see old magazines for sale when I'm out and about, I think of you.

    I'd recognize the guy in that Chaz ad anywhere! It's vintage Billybuc back in his mustache days.

    I love the HORSE acronym. I think it works as an analogy to the basketball game, too: "I sold one of these. Now *you* try". Thanks for sharing!

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    Bill Holland 4 years ago from Olympia, WA

    Good morning Joe!

    I was about to shut it down for the day when you popped up. No way I was ignoring you.

    I would have read this anyway but when I saw the word "niche" I just had to read it.

    Great tutorial about vintage ads....we have a handful here waiting for us to do something about...I think what is holding us back is a lack of confidence....we don't want to screw up so we do nothing. :) Sound familiar? Maybe not.

    Anyway, I'm going to go spend the day with the lady of the house. I hope you have a great day, and very nice job with this piece.

    Aloha,

    bill

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    Jaye Denman 4 years ago from Deep South, USA

    "A key mental concept to remember in eBay selling success is to assert your worth." Okay, Joe...I'm going to say it over and over again, make it my mantra so that I stop under-pricing my eBay items. Thanks for reminding me through this excellent hub lesson for eBay sellers, which I've taken to heart and will put to use.

    Voted Up+++

    Jaye

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