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Grocery Store Layout Psychology
For many folks shopping is like a reflex, it gets done weekly or even daily with little forethought. What they don't realize is the manipulation going on the minute they enter the store. Being aware of how grocery stores are set up and why - can help you save money.
Grocery Store Layout
Before entering the store, put on your 'money saving tips' hat with the idea that you are in control. Be fully aware that every item in the store is placed strategically to encourage buyers to spend. With this in mind, it should help to curb senseless purchases.
Store Entry by Produce - Enter the store and your visual experience is immediately overtaken by color. Produce has every color in the spectrum and it is highly appealing. Also, look for the floral department...it's probably right next to it. This is no accident. The message is "Come in and stay awhile!" Realize what's happening and use your common sense instead of your eyes when picking up items.
Store Entry by the Deli and Bakery - Having the entry next to these areas needs little explanation. Baked goods are the epitome of a 'welcome and make yourself at home' message. Same with the coffee bar.
Some grocery stores lump produce, floral and bakery/deli all together which pulls you deep into their territory. If you keep your wits about you, you can enjoy it and still spend wisely.
Store Perimeter - The perimeter of the store is designed to lead you through as many aisles as possible. Watch how you pause to take in the end cap merchandise...its location seems important. Manufacturers know this and will pay more for this space. Be careful of signs like 10 for $10! This may seem like you need to buy ten of the item to get this price, but really you can buy one for $1 if you want to.
The perimeter also holds your one-stop-shop conveniences along the way such as the pharmacy, ATMs and Starbucks. This is so handy, you're sure to be back! Remember to translate this psychology knowledge into money saving tips...do you really need that $4 coffee?
Back of the Store - is generally for meats and diary. Most people will need something in this area even on a quick trip and it's no coincidence they put it as far away from the front entry as possible. It forces you to pass all kinds of items you might decide you need on the way.
Frozen Foods - equal the highest profit items in the store. They are often located in the middle aisles and will get noticed no matter what route a shopper takes.
Grocery Shelf Psychology
Here are more money saving tips with knowledge of grocery store shelf psychology:
The Top Shelf - is for regional or lesser-known brands and gourmet items.
The Middle Shelves - are at eye level and considered premium space for manufacturers. Many shoppers take from these shelves without looking any further.
The Bottom Shelves - carry cheaper store brands and bulk items. Did you know that the store brands are often made by the same companies sitting on the middle shelves?
More Money Saving Tips
Make a specific grocery list and stick to your budget. Having a planned weekly menu helps tremendously in knowing exactly what you'll need ahead of time. Instead of being a victim of store psychology, you can enjoy your shopping experience without over spending.
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