Are Women Really Over Sexualized in Advertisements?
Victoria Secret Model, Candice Swanepoel
Popular Opinion: Women Are Overly Sexualized in the Media.
There is a growing debate amongst people, especially women, about the over sexualization of women in today's media. Many women believe that other women are being over sexualized in the media, in order to meet the demands of men. Over sexualization of women in turn creates more revenue from men. For example, advertisements for Burger King and Budweiser have been the center of the debate of racy advertisements, for over sexualizing women.
Racy Burger King Ad
Women in Budweiser Ad
Over Sexualization is Not Always Geared Towards Men
Though some may argue that sexualized advertisements are solely for the purpose of gaining mens attention and consumption, it may also be used to persuade women into buying a product. Victoria's Secret, for example, uses gorgeous women to promote their products. By doing so, many women may aspire to look beautiful like a VS model, and in turn go and buy their products to gain that feeling. However, Victoria's Secret isn't the only company doing sexualized advertisements targeted towards women. Nair, Herbal Essences, and just about every perfume ad have women being "sexy" trying to get women consumers to buy their products. In doing so, many women feel confident about themselves when using the products, resultng in further consumption. But, there is a down side to sexualizing women in ads targeted towards females. Women may feel objectified and bad about themselves when they see sexualized women being advertised. Put it this way; a size 0 model that's advertising underwear from Victoria's Secret may make a size 10 girl feel like she's too big to wear their clothes. It may make some women feel insecure and less confident about themselves. Either way, sexualization in the media and advertisements is very apparent today, and whether or not it works depends solely on the individual.
Nair Commercial.. My How Times Have Changed
Herbal Essences. It's not so much the picture, it's the commercial (moaning, sexual remarks, etc)
Dior Ad. Racy? Over Sexualized? Hmm
The Unpopular Opinion: It Sells. Men Are Over Sexualized Too.
Now let's talk about the other side of this debate, you know, the side that most people do not agree with. You see, what many people (mostly women) don't understand is that men are just as sexualized in the media as women are. There are shirtless, fit, sometimes almost naked men used in advertisements as well. So why don't men receive the same attention for "over sexuality" in advertisements? Why don't men speak up about it the way women do? Is it because they don't care as much? I'm curious to find out the reasoning behind that.
Anyway, let's take a look at some advertisements geared towards women in which men are "overly sexualized" in.
Salad dressing is by no means meant just for women.. However this ad/commercial certainly makes it seem like it is.
Sexualizing the man making him the focus instead of the product. Wise choice.
Do you think both men and women are over sexualized in advertisements?
So Who's Right?
No one is right. Both sides of this issue are correct. Women are definitely over sexualized in the media and in advertisements. But at the same time, men are sexualized as well, and that problem needs to be addressed as well. So, in the end, I can conclude that both men and women are over sexualized in advertisements and that whether or not people like it, it will most likely stick around. It seems to be working for many companies.