Ava Anderson Non-Toxic (now Pure Haven Essentials) Cosmetics, Shampoo & Personal Care Product Review.
Ava Anderson Non-Toxic
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Ava Anderson Non-Toxic: Hype or Quality?
I've been a cosmetics and drug store junkie since I was a teenager. I still recall the year that I was allowed to start wearing makeup. I still recall having my small (but fair) teen-sized allowance to spend at Rite-Aid. My first purchase was a palette of brown eye shadows, black eyeliner, and mascara that my older sister showed me how to use.
Fast forward 20+ years (yeah, I'm that old!) and you'll find that I've divorced my drug-store products. Years ago I read a book called Skinny Bitch that lit a flame inside me that would continue to grow. This flame is not about being a "skinny bitch" but more about decreasing the toxin load inside of my body, by way of clean eating and an awareness that everything we put on our skin is absorbed into the bloodstream. Avoiding GMOs, obesogens, and synthetic estrogenic compounds became goal #1. Now, my goal is to share and educate, to hopefully save you some time in your quest (as I assume you wouldn't be reading this if we weren't on a similar journey!)
Some chemicals are even known to break the blood/brain barrier. Pthalates (pronounced "Thal-ates") are everywhere as I learned in the book "Slow Death by Rubber Duck."
When introduced to such information it's really important to be discerning, to do further research. It's important to read, scour the internet, and find trustworthy resources like the Environmental Working Group's Cosmetics Database where one can go to look up individual products, ingredients, etc.
The database became like a bible to me. One weekend I took every product from my daily routine - including overpriced items labeled as organic. I looked up every item and put the rating on it. The Cosmetics Database gives a 0-10 rating, zero being non-toxic and 10 being highly toxic. It also gives detailed information about the chemicals, as well as access to case studies, research and more. It's a valuable research tool, and EWG has done a fine job.
After my research, I photographed my products and blogged about it (both on HubPages and at my personal blog Natural Nutrition Guru.). I was simply outraged. Labeling lies everywhere. Toxins and harmful chemicals in nearly every product I reviewed.
Greenwashing: Products claiming to be green.
About Ava Anderson Non-Toxic
Who is Ava Anderson? She is a passionate, intelligent, driven, young woman who, after learning about chemical toxicity in everyday products went on a mission to find safe products for her family. After much frustration and finding many labeling lies, Ava decided to create her own product line in order to provide an option to people who are tired of second guessing their "organic" products found at Whole Foods (or Trader Joes, or Publix, or Walgreens.. you get the point!) - that are often anything but!
Ava Anderson Non-Toxic is committed to creating products that rate a 0-1 on the database. Not only are her products safe - they perform. I see customer reviews on a daily basis about every Ava Anderson product. I can also tell you that since using them, I felt no hesitation divorcing my old products.
I've heard people tell stories of their asthma symptoms disappearing after one week off of their old, toxic products. I've heard stories of psoriasis symptoms disappearing after years of seeing doctors with no relief (via Ava Anderson's Non-toxic Diaper Cream!). There's a reason that Ava Anderson Non-Toxic gives its customers a guarantee on every product. If you don't like it: return it. No questions asked.
Brands like Aveeno, Neutrogena, Simple (the new brand claiming to be safe), Origins all include toxic chemicals, hormone disruptors, and estrogenic compounds that disrupt hormone cycles in the body and cause damage to blood cells, organs, and the overall health of the people who use them.
The skin is the largest organ of the body, treat it well.
Hormone Disruptors, and 80,000 other chemicals that were NEVER TESTED FOR SAFETY
Reviews from real Ava Customers
"Ava, I love your sunscreen. It is the only thing I put on my family. It truly is the SAFEST sunscreen on the market. Thank you for continuing to educate … and of course for making awesome products! Your impact on this world will be immeasurable ... already is!" - Christy, OH
"The Ava shampoo & conditioner are the FIRST thing that has ever worked on my dandruff - I have tried everything and couldn't beat it until I tried Ava. After a month of using my skin feels better, doesn't itch, and my hair is in the best shape ever! So glad I made the switch!" - Liz, NH
"Hi, my wife an Ava Consultant and I just wanted to testify and brag a little about the avaHOME cleaners. I just spent about 30 min cleaning my crossbow scope. I have had this scope for a year or more and ever since I bought it it had this sticky BLACK STUFF on it and I tried everything all kinds of over the counter cleaners to get it off. Well, my wife asked me to try Ava's all purpose cleaner ... so tonight i did and man let me tell you my scope looks and feels brand new. Thanks Baby LUV U." - Victor
Chuck Norris gets it! ... "A difficult fact to confront is that quaternium-15 (formaldehyde-releasing preservative) is not the only toxic chemical or harmful pollutant being massaged into children’s scalps today."
"I have neglected to clean the oven hood over my stove and the grease up there was SO gross, I thought 'this is going to take some elbow grease' ...Nope, just 2 sprays of avaHOME cleaner and it was gone, and it smells fresh and lovely. Years ago I would have used 100% bleach for such a thing. SO glad I don't do THAT anymore :) Thank you !" _Jeri, CA
Another HAPPY Ava customer, whose family went to Disney on Memorial Day Weekend. "my daughter is as white as a ghost and it was 92, hot and sunny. I used Ava Sunscreen on her and OMG ...... she did not get the slightest bit of a burn/tan. Didn't even get pink!!!!! That was at least 2-3 hours each day in the sun. Was totally impressed. I will continue to use it on her. My husband and I even used it :) Happy I bought 3 tubes!" Sue, MA
Okay, I'm dying to try it!
So are you dying to try it yet? Please visit www.safecleancosmetics.com for detailed product information and purchasing. but remember: Ava stands behind every purchase, and every product - and they are TRULY scrumptious.
Take a chance. Try something new. You will be absolutely stunned at the quality of the products, the size of the containers, and mostly the performance.
Ava Anderson Non-Toxic has expanded their product line to include such treats as: additional high-performance cosmetics, home care, an awesome men's line, avaBugs, and avaPets! To read a full review of every product I've tried please visit my blog: Ava Anderson Non-Toxic Review.
The information presented here is intended to make you aware of a very real issue. I hope this information encourages you to find safer personal care products. This battle can be irritating - but I can tell you now that I've discovered Ava I feel like I can stop worrying about it. I've found what works, and I'm sticking to it.
UPDATE: Oct. 2016
Ava Anderson Non-Toxic is now PureHaven Essentials.
You can find the site at the same place - and most of the product reviews and information above remains the same. Please visit their site for the most recent and thorough information.