Chick-Fil-A Cha-Ching followed by Kiss In
Today, out of curiosity, I did a “drive by” the Rancho Cucamonga Chick-Fil-A. There were no long lines. As I drove into the parking lot, it looked like business as usual. There were no protestors on the curb. I watched the news and saw nothing on the protest. There wasn’t very much major media coverage online either. A Los Angeles Times contributor wrote that the National Same-Sex Kiss Day was off to a slow start.
Looking at the numbers
According to the Friday August 3 Kiss@yourlocal Chick-Fil-A site, 14,543 people signed up to participation in the Kiss In. It appears that Kiss In participants are posting their kisses on Twitter, Facebook, and other social media sites. Is that as impactful as the long lines of people snaking around Chick-Fil-A’s all over the United States? Will major media cover this?
By contrast, the Chick-Fil-A Appreciation Day posted 671,001 commitments to participate in the August 1 event. I haven’t seen an estimate of actual participants but Wednesday was a financially prolific day for Chick-Fil-A.
Vandalism doesn’t help the cause
A Torrance Chick-Fil-A was vandalized. A protestor painted “Tastes like hate” on the side of the building. One Torrance diner said that the vandalism hurts the tolerance message of same-sex marriage supporters. The restaurant operator said there had not been much activity for the “Kiss In.” He stated that the Chick-Fil-A Appreciation Day drew a great turnout.
Executive fired for video rant
An Arizona executive of Vante, a medical supply firm, was fired over his method of protest. Adam Smith went to the drive-up window and videotaped himself verbally attacking a Chick-Fil-A employee. Smith asked the employee how she could live with herself working for a company that contributes money to hate groups. The Chick-Fil-A employee smiled throughout the attack. One day later, Vante announced that Mr. Smith was no longer in their employ. This was very poor judgment on Mr. Smith’s part.
Ex-executive takes stand against Chick-Fil-A
I wanted to use an alliteration for my title but this is the best I could do.