ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Goth As A Mainstream Trend

Updated on November 17, 2016
social thoughts profile image

I have a B.A. in English with a minor in Gender and Sexuality Studies. I've been a Goth since age fourteen, and a Pagan since age fifteen.

In my fourteen years as a strictly black-cotton and red, purple or pink lipstick-wearing Goth, it wasn't until about a month ago that I began to wear black lipstick. Surprising, right? The last time I wore black lipstick I was a very young Spiderella for Halloween. I found it to be too thick and drying. Many reds are like this, too, but I put up with it because I love red. Hell, a little lip balm ahead of time goes a long way, but I digress...


Maybe, I hadn't worn black lipstick until now because it's cliché or maybe too obvious. Anyway, one day, I realized how gorgeous it actually is. It goes with any eye makeup and any outfit. I finally understood what I had been missing! It still feels awkward to wear it out, and I have yet to go to the club as I have in my purples and reds. The night it happens will be amazing.

Unexpected Inspiration

You may be wondering what changed me. A Gothic musician? A Gothic YouTuber? A Gothic vision while sleeping in my coffin? No, it was a review of the Katy Perry and Cover Girl Katy Kat Matte line. She has a black called "Perry Panther." The color and staying power isn't extraordinary, but I like the way the lipsticks apply and feel.

For those Goths who wear black lipstick all of the time, trying to find them in drugstores is a challenge. Now that other celebrities are planning to release black lipsticks, it should alleviate that problem.

A dream come true? Let's not get ahead of ourselves.


Goth in the Mainstream

Every true Goth will at some point be suspected of going through a phase by non-Goths, but what happens when a Goth phase becomes mainstream for profit?

Ilise S. Carter wrote an article on mainstream celebrities attempting to pull off the Gothic style while remaining ignorant of its history: "What Taylor Swift & Justin Bieber Don't Get About 'Goth.'" The article reminds me of why regular celebrities releasing black lipstick is troubling for the Goth community. For decades, this crowd has been reinforcing that we are responsible for violence. Meanwhile, they refuse to learn that no correlation exists. Today, they want our fashion. Tomorrow, they'll be onto something new and back to blaming us for any future teenage gun deaths, pretending a Gothic teen has more hormones and is more capable of doing harm than any other.

The Irony of Hot Topic

YouTuber Jessica made a video about why Hot Topic is no longer about the Goth subculture. She ran into a woman who works at the headquarters. Since Jessica happened to be wearing pants from the company, they got into a conversation about why they don't cater to the Goth fashion as much. The woman explained that it changed ever since the Columbine High School shooting. Hot Topic wants to get away from the scene because of the way people associate it with that behavior. Meanwhile, the rumor that shooters Eric Harris and Dylan Klebold were Goths has been proven false, repeatedly. For more on how the media distracts from the real problems, please, see my article on Eminem which mentions how he and Marilyn Manson were blamed for the shooting.

BuzzFeed made a video "Women Wear Goth Fashion For A Week." Later, they made a version in which men do it. Various Goths did reaction videos in which they commented on it. Those involved did not seem to quite understand it. It was more like a joke than an experiment. Some were getting into it and going through what all Goths go through, such as receiving weird looks simply for walking around; however, it was only a week-long process. They would not be able to fully understand what it is like to live like that, every day, nor appreciate the subculture for what it is.

Let's sum this up, so far:

Society does not comprehend what Goth is nor will it bother to inform itself. Perhaps, it's due to prejudice. Perhaps, it's laziness. In the meantime, it reserves the right to borrow aspects of its fashion now and then. That is, until it is rejected when someone finds a way to connect it with the latest violent act in order to further taint its reputation. Don't worry, it will be recycled for Halloween because of the proceeds.

In conclusion, if Goth isn't serving the mainstream by profit, it's useless.

It kind of reminds me of how racism, homophobia, classism, and so on are used, as well.


A False Support System

Whether it's Gay Pride Month or Black History Month, does the mainstream ever dedicate itself to ending discrimination, all year around? I read a depressingly true Facebook post that has been passed around. It was about witnessing a man on a train coming back from Pride. He was putting his flag into his bag upside-down to conceal it, obviously to prevent inevitable attacks he would face on his walk home. We have Black History Month, but Blacks are racially profiled. Society says, "Black people, we support you," and treats them like criminals. Is this progress?

Are you Goth/alternative?

See results

Reality Check

Don't misunderstand me. I appreciate that black lipstick is being embraced, for now, anyway; however, please consider a few things: Goths such as myself, can't dress anywhere close to how we normally do without being harassed on the streets. Forget professional interviews. What looks like a costume to you is a costume to us when we have to get ourselves a 9-5 corporate job. Will black lipstick ever become socially accepted when trying to snag a job opportunity for a well-paying career? I doubt it.

© 2016 social thoughts


Submit a Comment
  • limpet profile image

    Ian Stuart Robertson 

    2 years ago from London England

    Greetings Darklings!

    Goth fashion has made it as a cover article in VOGUE, unfortunately the garments are produced from corporate sourced retail outlets. So you'd expect to pay out a lot just to clothe yourself. As there is not much Goth activity during daylight hours it is a delight to see a person who was waiting at a bus stop in black lace trim gown, booties with chrome buckles, complimented by fish net stockings, candy pink coloured cropped hair and black eye liner. Not overdone enough to attract attention a minimal body piercing studs.

    sweet dreams !

    the limpet

  • limpet profile image

    Ian Stuart Robertson 

    2 years ago from London England

    Have been reviewing all 'Goth' articles on my activities hub and as we here have the most recent article on the topic as well as postings i may like to add further opinions.

    Here in 'olde London towne' there is a 'shoppe' dedicated to Goth apparel in particular bridal wear for the Ladies.

    Myself? There is some quite good stuff in the various charity shops.

  • social thoughts profile imageAUTHOR

    social thoughts 

    2 years ago from New Jersey

    Thank you, limpet.

  • limpet profile image

    Ian Stuart Robertson 

    2 years ago from London England

    I've commented favourably so on the other Gothic articles within the hub pages now, so i'm always willing to respond to any new innovations on the subject.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)