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Hail to the 'V' Commercials Offensive to Women

Updated on July 20, 2013

We get it. Summer’s Eve has a product to sell and they seem to be forever trying to find new, inventive ways to do it. But when I recently went to the movies and saw one of their Hail to the ‘V’ commercials I was speechless. What starts out with what appears to be men fighting for the love of a woman eventually reveals that they’re really fighting for a woman’s vagina. Really?

First of all, I’m pretty sure no historic hero, fighter, politico or what have you has ever said, “By golly, I’m gonna win this fight and I’ll do it for my woman’s vagina”. That’s about as dumb as a woman saying she’ll protect house and hearth for the love of her man’s penis.

Thinking that Cleopatra’s only concern was cleaning her, ummm, ‘V’ isn’t exactly historically correct. And are we to believe Helen of Troy was more interested in hailing her ‘V’ than war, death and the fall of a city?

When was the last time a commercial showed a guy shopping at Wal-Mart in the jock itch isle? In fact, if we were to believe commercials that revolve around men’s issues, men only have smelly pits and athlete’s foot to contend with. Men never sit around in groups and discuss smelly, sweaty crotches with each other. In fact, I’m a woman and can honestly say I’ve never had a group chat with my besties about our ‘V’s’.

The most insulting point to be made about these ridiculous commercials is that Summer’s Eve would have us believe that some of the most important historical female figures have only inspired men to fight for their ‘V’s’ and nothing else. Reducing women to a single body part is irresponsible and offensive. At a time when women are attempting to empower each other by standing strong and not allowing ourselves to be seen as sex objects worthy only of a man’s sexual desire, along comes Summer’s Eve to send us several steps back. Many women are so outraged over these commercials that there’s a petition available to sign attempting to force the maker’s of Summer’s Eve to pull them off the air.


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    • Larry Rankin profile image

      Larry Rankin 

      3 years ago from Oklahoma

      Great analysis.

    • Sherry Hewins profile image

      Sherry Hewins 

      4 years ago from Sierra Foothills, CA

      I haven't seen it, but now I'm kinda curious.

    • Darkproxy profile image

      Darkproxy 

      5 years ago from Ohio

      I agree minus two of the women. First Cleopatra whored herself out to Caesar, and then Mark Anthony (not the gay one) Helen of Troy basically started a war by running off with another man, so yeah their "V" was pretty much key to their place in history.

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      6 years ago from Texas

      Thanks so much for your comment Jackie! I agree with everything you've said :)

    • Jackie Lynnley profile image

      Jackie Lynnley 

      6 years ago from The Beautiful South

      I think Marcus sort of killed his own case there and I agree with you completely. I think commercials about women are getting more personal and demeaning all the time. Just because we learn to look the other way does not mean we like it.

      Oh and I think becca is probably a man....

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      6 years ago from Texas

      I completely agree with you, Laura! You bring up an excellent point about the safety of these products.They most certainly can lead to infection. Thanks so much for you comment!

    • LauraGT profile image

      LauraGT 

      6 years ago from MA

      Thanks for writing about this. I think too often people gloss over the (often not so) subtle messages that are being sent out by the popular media about women's worth. It's also worth pointing out that these products are completely unnecessary and are harmful (leading to infections and other problems.)

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      6 years ago from Texas

      Becca?? Seriously?? Are you even a woman?? I was going to deny this comment at first, but felt it was so off the wall and ridiculous that I just had to share it. Thanks for setting the women's movement back a couple of decades.

    • profile image

      becca 

      6 years ago

      I love that commercial and find it hysterical. I purposely searched for it just now to show my boyfriend and found this. I frequently talk with male and female friends about vaginas. It's there so You might as well. It's a fact of life. I personally believe women have TOO much say as it is and belong back in the kitchen. IT would solve so many problems and stop women from griping. Women are crazy.

    • Karle profile image

      Karle 

      6 years ago from Worcester, MA

      When I first saw this commercial I thought it was kinda of funny. The fact that no one thought to tell anyone that this was a bad idea before putting it on the air is a joke. Since woman's right have come so far it is depressing when items like this shows up in the media. It is like the past 100+ years of progress were just ruined. I don't think the women and men at Seneca Falls could have foreseen this type of insult.

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      6 years ago from Texas

      I agree Paul! I can't believe they're still airing it!

    • profile image

      Paul S 

      6 years ago

      I just saw the commercial on 10/30/2011, Discusting, I wish they would take it off the air and get a clue!

    • profile image

      Bob C 

      6 years ago

      I will say no more than, WOW, what an ignorant commercial.

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      6 years ago from Texas

      Oh, and I just have to add: by my feeling entitled because I'm a woman are you referring to my being abused and victimized in prior relationships? passed over for promotions at Walmart so they could promote 20-year-old males with far less experience? endured sexually explicit comments from older males while at school and work? please don't talk out your arse to try to make YOUR point. Thank you.

    • lovesleftovers profile imageAUTHOR

      lovesleftovers 

      6 years ago from Texas

      Thank you Marcus for your, ummm, interesting male view on the commercial, my article and a woman's vagina.

    • profile image

      Marcus 

      6 years ago

      It really isn't that serious. I find the commercial offensive, not because it is saying what you are claiming it says, but because this is how a lot of women behave when in a situation with men. They act as if they think, "well, I can get away with it because I have a vagina". Don't act like you've never felt entitled in a particular situation because you are female.

      And besides, the characters they are showing are not concerned with their vaginas. They are are in the midst of situations illustrating the narrators point. Cleopatra is not, for instance, looking over her vast empire and thinking "I need Sumemr's Eve", as you imply. She is just being Cleopatra and that is where the "empowerment" is coming from. She was a powerful figure and she was also a woman. That is their point. You've oversimplified it in your take on it. Your take fits your point better, but it's a little over-sensitive.

      In any case, I hate the commercial. I just think that you are taking it the wrong way. I'm upset that they had the audacity to say that women are more powerful than men because they have vaginas. How about I make a commercial listing why men are awesome and say Hail to the P. Women would be outraged at MEN in general, not the product manufacturer. So keep that in mind when taking Summer's Eve to task... where did they get this idea that the vagina is all powerful? From women and the way some of them publicly behave.

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