How to Make Money Using the Four Keys to Successful Green Marketing
There is one obvious question needing answered.
When asked, How do I make money using green marketing? It occurs to me that first you need to understand what are the keys to successfully conducting a green marketing campagin and making it a foundation for a small business or coporate image. These ideas apply to any
type of marketing strategy, for they apply to online business as easily as they do to show business, to social networking as they do to trade and niche marketing models. The best ways to make money successfully are simple tried and true methods that most of us already know.
So in answer to the question asked above. My answer is, How is it possible not to make money using green marketing? Especially, if you use these four keys to successfully when marketing your products and services.
Being Authentic, genuine, and honest is rule number one for green marketing.
Being Authentic, genuine, and honest is rule number one for green marketing. This literally means you guarantee that you are actually doing what you claim to be as a business entity. Walking your talk and keeping your promises. Green businesses are doing what other business say they can't. The basis of everything in your green marketing campaign rests upon the evidence of business policies are consistent with whatever claims you make being fulfilled. Remember what you are doing is environmentally friendly.These conditions must be met for your business to establish the kind of credentials that will allow a green marketing campaign to succeed.
Teach your customers what you need them to understand about your business.
Teach your customers what you need them to understand about your business. Educating your customers is the surest way to build confidence and loyalty to your green enterprise. Going green as a business isn't just a matter of letting people know you're doing whatever you're doing to protect the environment, but is also a way to make them understand why it matters to them as a consumer. Another benefit is that the educated customer feels assured in the integrity behind the coporate image of whatever is being sold. Let alone they feel safer as a consumer knowing they can get direct information about your products or services.
Let the customer have an active role in what you are doing for the environment.
Let the customer have an active role in what you are doing for the environment. It can be a simple as offering a rebate or shipping break for customers who allow you to use recycled packing materials, or it can be as elaborate as letting the customers take direct actions by being part of customer petitions or activism in league with your business. Customer recognition for supporting your green business model is an emblem for both the seller and the buyer of any product or service. Also, by virtue of their participation in campaigns that include them the first time customer automatically becomes a repeat customer immediately, and demonstrates willing loyalty to your brand.
Nuture the future, be open to what is on the horizon is the key to staying relevant.
Nuture the future, be open to what is on the horizon is the key to staying relevant. Making the environment safer is an oppourtunity for making yourself grow into a top green business leader in the coming decade. So keep your eyes on the future and the trends that may be just forming around you, from both friendly and competitive businesses. Sometimes it is important to keep in mind that not every new idea will be yours...keep up with your industry. Know if you are an inovator or a retailer, there are many oppoutunities to jump on bandwagons that help the over all market, and help your business individually. Successful businesses always keep their eyes open to that next niche, and see it as a way to make oppourtunity.
Thinking green means acting green. And acting green is simple if approached simply. Make it more than just an idea. Make it your mission statement. So is the making of money made simple, by successfully using green marketing as a business mode.