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Howard Schiffer

Updated on September 15, 2014

Why I Admire Howard Schiffer

Introducing my superhero...

Howard Schiffer has always been passionate about nutrition. For over 30 years he has helped to develop and sell a number of health food items.

In 1994, his priorities changed when Southern California was struck by the Northridge earthquake. During this time Schiffer realized how important it was to help get basic nutrition to the earthquake's victims. At this time, he helped to organize his friends and business colleagues from the health food industry to make an effort to help to distribute vitamin supplements to those who needed them most.

This was the launch of Schiffer's new charitable organization, Vitamin Angels. Over the years, they have helped to distribute over 350 million vitamins and supplements in 82 countries.

During his travels, Schiffer noticed how many children worldwide go blind and even die as a result of Vitamin A deficiencies. He then learned that high doses of vitamin A to children and lactating mothers can help to prevent this problem. This observation spawned Schiffer's current goal which is to eradicate childhood blindness by the year 2020, a project appropriately called, Operation 20/20.

Howard Schiffer Administering A Dose Of Vitamin A In Operation 20/20

Howard Schiffer Administering A Dose Of Vitamin A In Operation 20/20
Howard Schiffer Administering A Dose Of Vitamin A In Operation 20/20

Vitamin Angels Recommended Reading

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      anonymous 7 years ago

      As a parent and a physician, it was greatly disturbing to me that the leading cause of blindness in the world was Vitamin A deficency. That something so preventable would condemn so many in the poorest parts of the world to a life even worse than what their peers already suffer though. Thank you Howard for your great work and for giving me and others like me a chance to contribute in our little way.

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      Linda Hoxie 9 years ago from Idaho

      Very impressive hero, great story, thank you

    • HealthfulMD profile image

      Kirsti A. Dyer 9 years ago from Northern California

      Thank you for joining the Squidoo Superhero group. I remember the Vitamin Angels every time I give the Vitamin A lecture.