ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

It's all in the Delivery

Updated on February 26, 2012

Yoplait Ad Creates Eating Disorder?

Madison and make-up

It’s all in the Delivery

By Tony DeLorger ©2011

I was watching a morning show today and they were discussing the furore over a low-calorie yoghurt commercial. It depicted an average young woman standing in front of an open fridge and deliberating whether to have a piece of cheesecake. The ad was eventually withdrawn because it was seen as portraying attitudes associated with anorexia, and therefore promoting this image that skinny is perfect. I just can’t believe it.

It seems that society not only over-analyses everything but increasingly panders to minorities to not offend or upset anyone. I simply saw another ad selling a low-calorie product over a high calorie product; for the sake of heath and perhaps to keep trim and not put on weight. So what? We don’t stop advertising alcohol because someone might become an alcoholic and kill themselves. Cigarettes are freely available and we know they kill.

Again, on the same show was a U-Tube clip of a five-year-old girl playing with make up. She was so cute and confident but this turned into something else. The clips drew such an audience that make-up manufacturers started sending this kid make-up to demonstrate their products on-line. This then becomes an argument about manipulating a child and promoting the importance of how you look rather than who you are. This young child is innocent, simply playing and being a girl. The make-up manufacturers should be sued for their opportunistic actions.

We spend so much time deliberating these apparent oversights of convention that what the conventions are is unclear. They change as does our acceptance of them, in a constant state of flux. What was rejected ten years ago as inappropriate could now be commonplace. So why are we so intent on seeking out anomalies and possible infringements to conventions that for all intent and purposes change continually?

If we were to cull commercials because they in some way offended someone or implied something other than what was intended, there would be no advertising. I agree that promoting anything that is detrimental to the health or well-being of anyone should be questioned. But there must be common sense. It’s like saying that any TV show or game that displays violence is going to make people pick up a gun and kill people. There are always people that are going to commit crimes, regardless of advertising or TV shows. Girls that see a diet yoghurt ad aren’t going to become anorexic because of it. We simple can’t think like that; it is not feasible or advantageous.

If society wants to combat health and mental health problems, put money into the kid’s development, supporting them emotionally to grow up with self-esteem and a balanced perspective. Trying to patch up a few questionable ads at the other end is like putting a bandaid on a heart attack.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)