How the Media Influences Social Issues
If one could imagine that 20 years ago the majority of the world relied heavily on radio, television, and newspapers, but now most of society can instantly access information on a small mobile device (i.e., iPad, Apple watch, or laptop). In the present day, the world counts on information being easily available with the click of a button at a moment's notice.
Evolution of Media
Media has completely transformed the way society operates and communicates with one another. It has revolutionized the way organizations market and disseminate information to the public. Thinking back a few decades ago, one could not imagine a world in which Facebook, Twitter, Instagram, and LinkedIn would serve as the conduit to quickly connect people across the globe. Now individuals can create their own media platform to have their voice be heard.
For example, when the Affordable Care Act (ACA) was front and center in receiving much national attention, some believed Republicans tried to hold hostage a national budget in order to force the President’s hand to change key changes to the law. Of course, there was a backlash in the media when these events transpired. The American people and foreign stakeholders lashed out at the responsible party for holding out on passing a budget and putting the United States economic state at risk. This issue was spread across the headlines in every media forum imaginable.
The media can provide a positive impact on public policy in making the public aware of national issues instantly. The media can also negatively impact the process by delaying or blocking policies. Either way the media offers a platform for individuals to voice their opinion on national issues.
Mass media, a source that provides information to individuals all across the world with just the click of a mouse. The media influence a wide range of hot topics from culture to politics. People are aware of the power of the media and many times leverage the media to bring awareness or elevate critical issue. However, there is another side of the spectrum in which the media can bring negativity to an issue.
In order to manage the media one can use various techniques in order to do so, such as building rapport with individuals within the media are providing the right information prior to a story leaking out with incorrect. Using such techniques can allow for an individual to have the upper hand in the situation in order to control the media, the delivery of information, timing, and consistency in the information given.
The media affects our everyday lives and as technology continues to expand the more influence the media has on society, because it is so accessible. As the media use more innovative ways to connect with the masses, society also needs to develop innovate ways to manage the media. To effectively manage the media allows for a balance in which individuals can control information shared and how it is shared with others.
What media outlet do you use to inform you of the national issues?
Article- Living in the Mediatope: A Multimethod Study on the Evolution of Media Technologies in the Domestic Environment. Information Society, 26(5), 330-345. Author(s): Quandt, T., & von Pape, T.
Article- When Does the Public's Issue Agenda Affect the Media's Issue Agenda (and Vice versa). Developing a Framework for Media-Public Influence. Author(s): Uscinki, J.E.