ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Conjuring 2 Predicts Brexit Mood Before Leave Vote - Box Office Can Measure Our Hopes and Fears

Updated on June 27, 2016

The Conjuring 2 was the #1 Movie in the UK the Weekend before the Brexit Vote

According to boxofficemojo, The Conjuring 2 topped the UK movie box office for the weekend of June 17-19, just before the Brexit vote on June 23rd. The "surprise" referendum result to leave the European Union was not predicted by the latest polls or bookies laying bets up to the final hours of voting. In the end, the Leave side won by a margin of 52% to 48% for the Remain camp.

We all choose a movie based on our current emotions; seeking a laugh or a cry or a thrill ride. Basically, the movie mood is a scale of hope and fear for the future based on the type of movie the national audience selects as the weekend box office champ. From my years of research through MarketBOB (the Market Box Office Barometer), I have linked the top movies with significant market and world events in order to measure the collective mood of a nation. In this case, the mood of the British voter in advance of the Brexit vote.

We all know now that the vote reflected the collective fear of remaining in the EU and the threat this union has become to the lifestyle and prosperity of the majority of citizens in the UK. The Conjuring 2 reflects this fear of a home invaded by external forces out of the family's control and the fact that is was both set in North London in 1977 (shortly after the entry of Britain into the EU) and based on a true story makes it all the more real and scary for audiences.

The Conjuring 2 Movie Trailer

Will the waters remain calm around the UK after the Brexit Leave vote?

St. Ives on a calm day years ago. What will the waters be like in a few years from now?
St. Ives on a calm day years ago. What will the waters be like in a few years from now? | Source

Why Choose a Scary Movie Just Before the Brexit Vote

There isn't a predictable formula for which specific movie becomes a box office hit. Hollywood knows this and their love of sequels and support for star actors are ways they try to improve the odds that audiences will choose their movie when they line up for tickets at their local cinema.

So, imagine you are already nervous about the upcoming Brexit vote and you decide to escape to the movies for some emotional relief. Why choose a scary movie about poltergeists invading a London home? Is it a pressure valve for your own fears about the future - in other words, no matter what happens in the Brexit vote, it won't be as bad a situation as the poor family in the movie! A scary movie helps you to put your own fears in perspective. You choose to be scared silly because you need an outlet.

Now, imagine if you then see The Conjuring 2 and realize how relevant the story is to your own Brexit fears? The setting is in your own country, the time is the 1970's when things were much better for the average Briton, having just voted to enter the EU in 1975. Then you sit through a scary movie about a family much like your own, threatened by ghostly invaders that demand you leave your house. You are powerless, threatened and beyond the help of the local authorities. But help is on the way from the United States and the fearless couple who resolved the Amityville house haunting.

On it goes until the final demon battle and heroic attempts at purging of the home of evil - no vote but a lot of scary events that make for a thrilling ride. Audiences applaud and go home where the fear remains and manifests itself in a Leave vote a few days later. This is how to get rid of that scary demon threatening homes across Britain - except in London where the EU demon pays them very well and in Scotland where the North Sea oil needs export markets to keep the money flowing.

Does the Movie Box Office Reflects our Collective Mood?

Do you choose a movie based on how you feel?

See results

Do you believe that the box office choices you make combine to reflect a national mood?

Take the quiz to see if you agree with the basic premise of MarketBOB, that our collective box office choices reflect our current national mood. Do we spend our hard-earned money on the weekend to feel something together, something that resonates with the mass crowds in their infinite wisdom?

Do movie heroes make you feel more hope for your own future? Do scary movies support your own fears? Do you need to laugh sometimes as a release from your own troubles? What emotions are at play when you choose to buy a ticket and see a movie?

What are the odds that this specific movie opened the weekend before the Brexit vote?

Movie executives green-light movies years in advance of their release. They guess what people might want to see but they really have no way of knowing the tastes of audiences so far in the future. However, once they have a movie ready for release, the marketing experts jockey for weekends to provide their movie with the best possible chance to break out of the pack and snag that coveted #1 ranking.

In the U.S., The Conjuring 2 opened the week before at #1 and since then, Finding Dory has been #1. In the UK, they delayed the release for a week perhaps knowing the impact it might have on audiences already fretting over Brexit or just to build on the North American box office results. For whatever reason, the synchronicity of the universe provided UK audiences with the scarily appropriate choice - the right movie at the right time.

British History Perspective for Brexit impact - Not the first crisis for this island empire...

More on the Movie Box Office and how it measures the collective mood


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)