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The theory behind giving donations to charity

Updated on March 3, 2016

There are a lot of questions on what is the reason why do people give money to charity. Behavioral science can help us explain the reasons why.

Researchers found that charitable giving falls into three categories. The “purely altruistic”, it is where you donate because you know the importance the social good done by the charity. The “impurely” altruistic”, this is where you remove the value from knowing that you give to the social good for the charity. Lastly the “not-at-all-altruistic”, the one that donates to brag about their money and how rich they are.

Some people help charities in one way or another but we are having a hard time making donations as often as we think we should. Although many people are willing to give something to charity, they are likely to forget it when the time comes.

People are always aware that they should be donating to causes that have a highest impact. It was found on a set of tests that many of them are reacting fast and positively to charitable requests that promote a single and has a known grantee. It is also discovered that marketing your charity highlighting the effectiveness of its welfare does not improve giving. Evidence suggests that the effects of this information are more likely to be the opposite of the outcome a charity would want to achieve.

Giving is basically a social act. A study shows that people give to their university just because the person asking for help is their friend or a close family member. It is not always our friends and families who have an effect to us. Celebrity supporters raise donations to charity quickly but it only works for people who have recent donations to the charity before.

It is said that charitable giving is spreadable. When you see someone give, it is more likely a person to give also. A gentle motivation from a well-known person in your life can also make a big contrast when making a donation. A research tells that person who volunteered before were more likely to donate their time than those who had not volunteered before. Study reveals that spending money on others can actually make you happier than spending it on yourselves and it makes us healthier too.


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