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Top Ten Lessons From the 2012 US Presidential Election

Updated on February 6, 2016
The vote
The vote | Source

What Republicans can learn from the 2012 election

When the dust has settled on any election campaign, it is time to take stock. Both the winners and losers need to assess their campaign strategies and platform to determine how well they did, mistakes made and how they can improve in future election campaigns. The 2012 US Presidential elections provided many lessons.

Women's rights
Women's rights | Source

Women and youth

1) Republicans can no longer ignore the youth voting power. Anyone looking at the the crowds gathered at many political campaign venues around the country, would see youthful exuberant faces in the crowd. These are the faces of the country's future; a reality we can no longer dismiss . The youth voting block is not sitting at home playing video games or in a bar drinking beer; they are a viable, smart and growing section of our population.

2) Women do not wish to be taken back to the 18Th century. Many women have fought difficult and sustained battles to be considered humans with the right to vote, the right to own their own bodies and the right to not consider rape a blessing from God. Stop treating women as chattels. They are capable, intelligent beings who account for more than half of the population.

Diversity | Source

The Latino vote and Diversity

3) Latino voters account for 10% of the total electorate. The threat of mass deportation of Latinos, including children who were brought here and born here, does not sit well with the general population, Latinos in particular and many employers of Latinos. No one is denying that immigration laws need to be tightened to ensure that those entering any country is doing so legally, but to target a section of the population that is making a valuable contribution to the welfare of the US and who are not responsible for the “sins” of their parents is political suicide

4) Embrace all people regardless of their beliefs, ethnicity or status in life. To eliminate half the population during a presidential election because they may seem insignificant in your world, is a bad idea. In fact, seek to bring as many diverse groups as possible into your fold. Of course, this may mean softening some hard lines and ignoring the party hardliners but it is necessary to acquire critical votes that may mean the difference between winning and losing.

Healthcare | Source

Health care and social well being

5) The American health care system has been seriously flawed for a long time. It is perhaps the only country in the world where people can die because they can’t afford to pay for a medical procedure. This has begun to change and there is no turning back. We have to have compassion for human beings while making the tough decisions. In many undeveloped countries that I am personally familiar with, the one thing that is free is medical benefits. Now the health care may not be first class in many cases but people have the security of knowing that if their children get ill, they would not be allowed to die due to financial reasons.

6) We learned that the poor economy was not the only cause for concern for most Americans when considering who to vote for, especially when it was created by the policies of the previous party. Candidates must focus on other issues affecting the population like health care, national security, and education. Many of our children grew up on Sesame Street - an American tradition - and learn a lot from big bird while mom did the dishes; it is the simplest form of education and to threaten it with extinction doesn't go over too well with moms who are also voters.


Transparency and trust

7) Your own party has to believe in you as a candidate; they can’t just settle for you. A candidate for the presidency of the United States has to believe in his or her principles regardless of how unpopular they may be. Rather than changing your views to match those of a party that refuses to change, you can instead try to change the party.

8) A presidential contender must be transparent. If the public thinks you are lying or pandering to them for your own benefit, they will drop you like hot cakes. You cannot want to be president at any cost. In fact, you have to pause and count the cost. Saying and doing things that are designed to get you nominated by your party and changing your stance to gain acceptance by the masses will backfire.


9) Recognize the emergence of new swing states. The political map is continually changing and presidential candidates need to recognize that they can no longer put all their eggs in one basket or a few baskets.

10) Polls are not always accurate so don’t be surprised if while you are said to running neck and neck, your opponent wins by a landslide. Over reliance on calls made to homes at supper time asking the question “who will you vote for” is not an accurate measurement of the intricacies of the electoral college, the swinging states and other facets that make up a complex electoral system.

President Obama Victory Speech

A Guide to Winning the Presidency of the United States

1) Must love annimals

2) Must love people - all people

3) Love your wife/husband and family

4) Know that money can't buy everything

5) Tell the truth, always

6) Believe that there is a supreme being - God - that has the last say

7) Be true to yourself, regardless of the consequences

8) Help those who can't help themselves - You are your brother's keeper

9) Get smart - about everything

10) Respect Women

The US Economy

Will the US economy get better in the next 4 years?

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    • Perspycacious profile image

      Demas W Jasper 23 months ago from Today's America and The World Beyond

      One opportunity that was missed in the 2012 election was the opportunity Gov. Romney could have taken as early as July 2012 (when adding up the locked-in electoral votes clearly showed he would lose, despite what his advisors and sycophants were telling him right up to the election) would have been to seize the opportunity to say what was going to be needed to bring the economy and country back into good balance, namely the hard choices neither candidate was telling voters about.

      Later some would perhaps say that doing so had lost him the election, but it was an open opportunity to speak frankly as a well educated and knowledgeable American about things those same campaign folks may well have told him to avoid "for the sake of getting elected."

    • Joan King profile image

      Joan King 4 years ago

      Hopefully there is more co-operaton between the two side right and left in the coming 4 years. Thanks for commenting

    • DREAM ON profile image

      DREAM ON 4 years ago

      The people have voted and we shall see what the next four years will bring.Lets work toward a better life for all.Your hub pointed out many interesting points.God Bless America Land of the Free.Have a good day.

    • Joan King profile image

      Joan King 5 years ago

      So true.

    • Joan King profile image

      Joan King 5 years ago

      which Half fo the electorate?

    • kc-go-getter profile image

      steve evans 5 years ago from kansas city, kansas

      if feel good to see the powers that be exposed of their barbaric ways. but we the people have allowed it so we have to accept our part of the responsibility.

    • tsadjatko profile image

      TSAD 5 years ago from maybe (the guy or girl) next door

      Zipper - The issues you raised were the main issues of the whole campaign. Evidently Joan must think the Republicans were right on with the points you made as she didn't make that one of the top ten lessons republicans should learn. The Republicans got the most important issues right, the economy, jobs, spending, debt and our national security and without their solutions on these issues there will be no America or political party to criticize. If these top ten lessons outweigh the really important stuff there is no problem with the Republican Party but there is a big problem with 1/2 the electorate who just don't get it, and they are the ones who will be learning a hard lesson...hello Greece?

    • Joan King profile image

      Joan King 5 years ago

      From what I have heard after the election, republicans generally believe that the republican party has to change with the times in order to be viable. They can choose to continue denying that we are in the 21st century but that would mean they would stay in the 18th century. Republicans agree that the party can learn useful lessons from the 2012 election. This is a good thing and anyone interested in preserving the Republican party would encourage recognition of a changing political environment.

    • Nathan Hapyan profile image

      Molly Robinson 5 years ago from Knoxville, TN

      It seems you've misunderstood the role of government. Government is there to provide for the people those things that the community as a whole believe should be available to everyone independent of their means. The military is a prime example of this, where everyone agrees to pay some taxes so the government can form a military to protect the population. Now the key word here is "everyone". The military does not solely protect those that can afford it, they protect everyone. Now in most other countries there are several other things that the government provides, such as the means by which everyone, independent of what kind of financial situation they were born into, have equal opportunity to an education and a healthy life. In the US we do not have these things, and shames me to know that not all Americans are willing to pay a tax such that everyone has equal opportunity to health and education. Additional examples are the police and firefighters. You don't expect to have to pull out your credit card before a police officer stops a robbery, or a firefighter helps you out of a burning building. Does it really matter to you if you pay, or if the richest 5 percent of the population pay, an extra few percent tax so that everyone is equally protected, safe, healthy and educated? As for the budget, that is a matter of co-operation between parties, of which there has been very little, but when one party states that its number one priority is prevent the re-election of a president, it is pretty clear why no actual governing is getting done. You have to remember that the government is more than just the president, and that even if Obama does try and work with his republican colleagues, it will require co-operation from them in return too. In terms of the national debt, the state of the economy and the unemployment rate is more important. It is easy to say that you don't want to send the country broke, but if you look at recent European examples (Greece), then it is clear that austerity measures where you just cut spending and do not invest in your economy, do not work. Lastly, I'm unsure how Obama has failed in national defense. I mean it's not like we got Bin Laden or anything.

    • ZipperConstantine profile image

      Zipper 5 years ago from United States

      I think Romney would have been the better choice for three reasons. He would have passed a budget for our country, start paying down our debt and he would have greatly improved our national defense which Obama is failing on. How can you afford a health care system when your country is going bankrupt. I care about people and I know the problems with the poor because I have worked with them in a nonprofit organization that I volunteer with. I am now very troubled about our future and pray Obama will now work across the board and hire a financial manager as he suggested. I voted for Obama in 2008 because I believed in his words. They were lies. If you remember, Romney kept saying when people need help the communities need to come together to help them. That is exactly what happened up North, people in the communities were coming out to help people who lost everything because the government was not there. Please, don't think the government will be there to help you, it won't. Big government is all about power and control not helping people. Read up on it!

    • Joan King profile image

      Joan King 5 years ago

      That is so true, Thanks for the comment

    • Joan King profile image

      Joan King 5 years ago

      Thank you for the comment

    • Joan King profile image

      Joan King 5 years ago

      Thanks for visiting

    • Joan King profile image

      Joan King 5 years ago

      Thanks for your comment

    • brblog profile image

      Bruce 5 years ago from Chicago, Illinois

      Very nicely done - just one comment . . . the polls, in fact were very accurate this year, except for Rasmussen/Gallop. They seemed to be skewed toward Romney. The rest of them were spot-on all thru the election cycle and were amazingly accurate with the final results (including senate/congress races).

    • sportsfather profile image

      sportsfather 5 years ago

      Good hub. The actual election was much closer than the electoral college numbers indicate. Virginia, Ohio, Florida, and Colorado were all won by thin margins. Those 4 states would have swung the election back to Romney. Moderate, swing voters were skeptical of Romney because of he was perceived to be a "rich, elitist." The president's campaign drilled that into those voters heads early and often. And just when it looked like Romney was building momentum with the debates, the 47% comment came out. That number (47%) will be remembered for a long time in American politics. Romney was never going to win the Liberal vote. He was never going to win the young vote (most Republican candidates don't). But didn't do NEARLY enough to shed the "elitist" label pasted on him. And he didn't do himself any favors with the 47% comment.

    • Nathan Hapyan profile image

      Molly Robinson 5 years ago from Knoxville, TN

      I concur, this is a well done hub. Thumbs up given.

    • profile image

      Justsilvie 5 years ago

      Really well done hub!

      Voted Up and Shared!