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How To Become a 1 Percenter According to WSJ Magazine

Updated on May 9, 2014

Advice from WSJ Magazine for Aspirants to the Top 1%

Bottom 99% readers of Rupert Murdoch's WSJ Magazine who aspire to reaching the top one percent can learn all they need to know about how to dress for a formal occasion, a visit to the country, a picnic, fishing on a quiet pond or stream (no PFDs), what kind of car to buy (Jaguar), appropriate pet dog breeds (matched Vizslas) and what kind of champagne to serve (Krug). They will learn that Ralph Lauren Purple Label over plain old Ralph Lauren is a critical distinction for anyone aspiring to the top one percent. Similarly, L.L. Bean won't do, but L.L. Bean Signature is acceptable. Rolexes don't make an appearance in these pages where Christian Dior Chiffre Rouge T01, Hublot Geneve, and Bell and Ross Time Instruments are found.

Other brands that will, according to The WSJ Magazine, facilitate upward mobility include Bottega Veneta, Kiton, Carolina Amato, Zilli, Brunello Cucinelli and old names like Piaget, Cartier, Oscar de la Renta and Burberry's Dominion. Le Chameau boots and Tom Ford slippers are obligatory if you believe the ads.

Horses and his and hers matched pairs of Vizslas are in. Poodles, Cocker Spaniels and mutts are out. Pit Bulls are definitely outre.

Finally, you may wish to consider changing or at the very least adding a "von" or "de la" prefix to your name as in Ines de la Fressange, Oscar de la Renta or Marie Claire de Montagnac.


[Note: I took the pictures posted below from the September 2010 and February 2013 issues of The Magazine From the Wall Street Journal WSJ. I have listed the products shown in each photograph. If the Wall Street Journal or any of the advertisers so request I will take the offending picture or pictures down although I believe their use in this publication falls within "fair use."]

Ralph Lauren
Ralph Lauren | Source
Emilio Pucci
Emilio Pucci | Source
Dolce & Gabbana
Dolce & Gabbana | Source
Source
Ralph Lauren
Ralph Lauren | Source
Source
Oscar de la Renta
Oscar de la Renta | Source
Source
Fendi
Fendi | Source
Source
Narciso Rodriguez
Narciso Rodriguez | Source
Source
Carolina Herrera
Carolina Herrera | Source
Coco Chanel
Coco Chanel | Source
Bottega Veneta
Bottega Veneta | Source
Peter Krause: jacket by Brunello Cucinelli, sweater by Banana Republic Heritage Collection; pants by Beretta; boots by Le Chameau.  Veroniek Gielkins: jacket by Ralph Lauren ; turtleneck by Etro; pants by L.L. Bean Signature; boots by Cole Haan.
Peter Krause: jacket by Brunello Cucinelli, sweater by Banana Republic Heritage Collection; pants by Beretta; boots by Le Chameau. Veroniek Gielkins: jacket by Ralph Lauren ; turtleneck by Etro; pants by L.L. Bean Signature; boots by Cole Haan. | Source
Jacket by Canali; shirt by Tom Ford; tie by Kiton, pants by Brioni; shoes by Calvin Klein; eyeglasses by Polo Ralph Lauren.
Jacket by Canali; shirt by Tom Ford; tie by Kiton, pants by Brioni; shoes by Calvin Klein; eyeglasses by Polo Ralph Lauren. | Source
Suit by and tie by Ralph Lauren Purple Label; shirt by Banana Republic; slippers by Tom Ford.
Suit by and tie by Ralph Lauren Purple Label; shirt by Banana Republic; slippers by Tom Ford. | Source
Ralph Lauren
Ralph Lauren | Source
Hermes, Paris
Hermes, Paris | Source
Ralph Lauren
Ralph Lauren | Source
Guess
Guess | Source
Hublot
Hublot | Source
Giorgio Armani
Giorgio Armani | Source
Dolce & Gabbana
Dolce & Gabbana | Source
Christian Dior,Kiton, Carolina Amato, Louis Vuitton, Brioni, Etro, Hugo, Banana Republic.
Christian Dior,Kiton, Carolina Amato, Louis Vuitton, Brioni, Etro, Hugo, Banana Republic. | Source
Deepak Chopra and Donna Karan.
Deepak Chopra and Donna Karan. | Source
Hugo Boss
Hugo Boss | Source
Ines de la Fressange
Ines de la Fressange | Source
Ines de la Fressange and Karl Lagerfeld
Ines de la Fressange and Karl Lagerfeld | Source
Zilli
Zilli | Source
Greg Norman/Cybex Arc Trainer
Greg Norman/Cybex Arc Trainer | Source
Burberry's Dominion
Burberry's Dominion | Source
Brunello Cuccinelli, Kiton, Boss Black, Brioni, Le Chameau, Louis Vuitton, Inhabit, Oscar de la Renta
Brunello Cuccinelli, Kiton, Boss Black, Brioni, Le Chameau, Louis Vuitton, Inhabit, Oscar de la Renta | Source
Gucci, Falka, Etro, Hermes, Ralph Laurne Eyewear, Dolce & Gabbana, Polo Ralph Lauren, Beretta, Fratelli Rossetti, Ralph Lauren Purple Label, Bottega Veneta, Ralph Lauren Home, Hermes, Louis Vuitton, Jaguar.
Gucci, Falka, Etro, Hermes, Ralph Laurne Eyewear, Dolce & Gabbana, Polo Ralph Lauren, Beretta, Fratelli Rossetti, Ralph Lauren Purple Label, Bottega Veneta, Ralph Lauren Home, Hermes, Louis Vuitton, Jaguar. | Source
Beretta, Le Chameau, Polo Ralph Lauren, Burberry Prorsum, Etro, Cole Haan, Hugo. and a matched pair of Vizslas.
Beretta, Le Chameau, Polo Ralph Lauren, Burberry Prorsum, Etro, Cole Haan, Hugo. and a matched pair of Vizslas. | Source
Prada, Cartier, Piaget, Mara
Prada, Cartier, Piaget, Mara | Source

Tender, Birmingham Shoes for Tender Feet

Shoes for Tender Feet
Shoes for Tender Feet | Source
Source
Source
Source
Source
Source
Salvatore Ferragamo and Audrey Hepburn
Salvatore Ferragamo and Audrey Hepburn | Source
Frankenmuth, Michigan
Frankenmuth, Michigan | Source
Charmeuse Kimono Dress Talbot's
Charmeuse Kimono Dress Talbot's | Source
Cole Haan
Cole Haan | Source
Michigan Head and Neck Institute
Michigan Head and Neck Institute | Source
Tiffany & Company
Tiffany & Company | Source
Salvatore Ferragamo
Salvatore Ferragamo | Source
St. John
St. John | Source
Ralph Lauren
Ralph Lauren | Source
MaxMara Somerset Collection
MaxMara Somerset Collection | Source
BCGGMAXAZRIA
BCGGMAXAZRIA | Source
Eileen Fisher
Eileen Fisher | Source
Demi Moore for Ann Taylor
Demi Moore for Ann Taylor | Source
Christine Orient, yoga instructor and director of hot yoga teacher training
Christine Orient, yoga instructor and director of hot yoga teacher training | Source
Diane Keaton for Chico's
Diane Keaton for Chico's | Source
The Fifth Avenue Hotel, the center of the gilded age social scene. More Photos »
The Fifth Avenue Hotel, the center of the gilded age social scene. More Photos » | Source

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    • Aunt Jimi profile image

      Aunt Jimi 

      4 years ago from The reddest of the Red states!

      Yes, I know, you said that in your last paragraph. At least you intended it to be . . . but a lot of the 1 percenters I know don't exactly have deep thoughts.

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      4 years ago from Birmingham, Michigan

      Thanks, I know what you mean. Of course, the Hub was tongue in cheek.

    • Aunt Jimi profile image

      Aunt Jimi 

      4 years ago from The reddest of the Red states!

      Interesting article. I have no chance as even Wal-Mart and yard sales are beyond my means -- although yard sale items do sometimes have good labels.

    • profile image

      eric186 

      5 years ago

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    • rebekahELLE profile image

      rebekahELLE 

      5 years ago from Tampa Bay

      Nice hub, Ralph. I found it on my FB feed from Lita's post. I just shop at Marshalls and rock it. No 1% prices for me. ;)

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      6 years ago from Birmingham, Michigan

      The "Ultimate Sailing Machine?" Good question. I've heard Ralph Lauren digs New York 32s. They're cloaer to his Downton Abbey style.

    • profile image

      Dan McCosh 

      6 years ago

      Why isn't an Express 27 on the list?

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      6 years ago from Birmingham, Michigan

      2-17-12NYTimes--"Saluting Nobility, Tweeds and All" Ralph Lauren's Ancestral Home, Downton Abbey

      You mean Downton Abbey isn’t Ralph Lauren’s ancestral home? He does the look so well. And he has all those classic automobiles. Forgive me if I get my Bugatti facts wrong, but can’t you just imagine him pulling up to the entrance, silk scarf at his n

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      6 years ago from Birmingham, Michigan

      You could put it back, Terry. Von Stuck has a nice ring to it.

    • profile image

      Baron Terry 

      6 years ago

      And to think, my ancestors purposefully removed the "Von" from our family name!!!

      A shame................

    • Kam profile image

      Kam 

      6 years ago

      Thanks Ralph, I will see if I can re-make myself!

    • The Green Lady profile image

      The Green Lady 

      6 years ago from Australia

      Just as I suspected - time to throw out the Poodle and stock up the stables! Thanks for the timely advice, I'd just die if I made a critical pet faux pas.

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      6 years ago from Birmingham, Michigan

      No, but I been forwarding it to my friends and relatives.

    • stephaniedas profile image

      Stephanie Das 

      6 years ago from Miami, US

      Maybe people just aren't really getting it...? Have you promoted it much in your other hubs on similar topics, like the Inside Job hub?

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      6 years ago from Birmingham, Michigan

      Glad I could be helpful! Thanks. I had fun doing this Hub, but it's not getting much traction.

    • stephaniedas profile image

      Stephanie Das 

      6 years ago from Miami, US

      Wow. Now that I know this, I'll be flitting around the world in my purple label and signature collection whatever with my Vizslas in no time. Thanks for the advice!

      PS.- Now that I get the inside scoop, I respect my one billionaire friend more than ever before!

    • Ralph Deeds profile imageAUTHOR

      Ralph Deeds 

      6 years ago from Birmingham, Michigan

      The Inequality Map, David Brooks

      Spending inequality is less acceptable. If you make $1 billion, it helps to go to work in jeans and black T-shirts. It helps to live in Omaha and eat in diners. If you make $200,000 a year, it is acceptable to spend money on any room previously used by servants, like the kitchen, but it is vulgar to spend on any adult toy that might give superficial pleasure, like a Maserati.

      http://www.nytimes.com/2011/11/11/opinion/the-ineq...

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