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Wall Street Occupiers: Learn PR and Marketing
It began several weeks ago on Wall Street as the Occupy Wall Street Movement, and spread very quickly all across America and to many other countries
Small groups of individuals have been occupying various public spaces and generally making a nuisance of themselves. They rail against the 1%, the unfairness of the system, corporate greed, and who knows what else. They seem unfocused and without a clear and concise objective.
In the beginning, many could see their point and understood why it began on Wall Street. Taxpayers in America and in other countries bailed out huge financial institutions which had no one but themselves to blame for the crisis they faced, but were deemed by the powers that be to be too big to fail. Of course, there was no help for the ordinary citizen who could no longer afford his mortgage payments. His home was re-possessed and he was thrown out onto the street.
Huge multi-national American companies pay no federal income tax on billions in profits while the ordinary citizen has no choice but to pay up, or the dreaded IRS would come bursting into his home at any moment, and without any warning.
The system was created by the rich and powerful for the rich and powerful.
Yes. I get their point and understand their frustration.
However, over time they seem to have attracted into their midst a few unsavory characters.
There have been stories of alleged sexual assaults, drug use, and more. One woman was discovered dead in a tent in Vancouver, British Columbia and a man in Toronto, Ontario was rushed to hospital for a suspected drug overdose. In Ottawa, Canada the police are investigating a large number of used syringes found close to the occupation site.
There have also been acts of violence and destruction of property committed in some cities in America and elsewhere.
The movement is quickly losing any credibility it once had.
Several individuals spoke for the movement in interviews with the press. Many of these were not well-dressed or well-spoken. In fact, some looked unkempt, dirty, rough, and frankly, like trouble-makers. Some seemed to have the attitude that the world owed them a living, complaining about not having good jobs but having student loans. Their higher education is obviously not doing much for them if this is how they think they can solve their own, and the world’s problems and injustices.
Who is their leader?
It was reported in the press yesterday that the group in Denver, Colorado appointed a dog as their leader. This is just silly.
Occupiers, if you want anyone to take you seriously, choose a spokesman or spokeswoman. Choose someone who is handsome, and if a woman, beautiful. He or she should have an excellent command of the English language, dress well, and know exactly what your movement wants. He or she should be articulate and be able to answer any and all questions related to your movement in an intelligent and rational manner. If necessary, he or she should practice answering questions in private before facing the press.
To be clear, dressing well means, for a man, a suit and tie, and for a woman, a woman’s business outfit.
A well-dressed person, giving clear, intelligent answers has credibility and is believable. Why do you think politicians and businessmen dress well? Or lawyers in court or television anchors?
Like it or not, perception is everything, and public relations and marketing matter, and matter a lot, a lot more than you may know.
If you want your movement to have legs, and to achieve anything at all, start thinking from the public relations and marketing angles. If you don’t, you and your movement will fade away and die.