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Watch out, pay attention.

Updated on December 16, 2011

What makes you buy a certain car?

Would you buy this car if this were a pretty girl proclaiming you to be cool?
Would you buy this car if this were a pretty girl proclaiming you to be cool? | Source

Truth in advertising? Yeah, right.

What is it with advertisers these days? Why are there car commercials that show nothing but girls driving along a country road, listening to music? For that matter, why are there commercials for home speakers that show a beautiful girl, hair flowing in the wind, standing by one of their speakers? Are we to assume that since such a beautiful girl likes these speakers that they are the ones that I should buy? Whatever happened to telling people what they were selling instead of showing pretty girls enjoying what they were selling? Do they really think it takes a pretty girl to get my attention, or are they, oh, wait, did someone say a pretty girl?

Is it that we have become comfortably numb? I'd hope so, because the alternative is just too downright insulting.

Truth in advertising? Yeah, right.


Would you buy a car if it made you think of fun?

Camping, Grand Prix, Gaspe Penninsula
Camping, Grand Prix, Gaspe Penninsula | Source

I'll buy that.

A commercial comes on the television while you're watching your favorite show and it's about a car, but you really have to have a vivid imagination to figure out that its a car commercial and not one for a GPS or OnStar system, or that every car on the road is starting to look the same. Maybe it's about the car being electronic, but that electricity is fueled by coal plants.

It's usually followed by another commercial where someone is walking along a nice beach, and they get Hepatitis A, B and/or C from the medical services they receive for the cut on their foot from a broken conch shell. The moral of these commercials, obviously, is to buy a car instead of taking a vacation, because driving while not paying attention to the road is so much safer than walking on a deserted beach. Oh, and to make sure you take band aids and antibacterial lotions with you when you travel, to avoid local medical care, where you will get Hep A, B and C from their dirty medical devices. Am I missing something here, or am I just not getting what they're selling?

Are there really people out there that watch these imbecilic commercials, jumping up and down yelling "I'll buy that!" ?

Whate makes you buy something?

Would you buy a car if it...

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So?

So, why do they bother making these stupid commercials? Is it that there are only about a dozen good PR and advertising firms out there, and the rest of the companies have to buy ads from boy scout troops? Is there such a major shortage of good graphic designers who weren't brought up playing video games? Why is every ad for a car either about the sale, the groove, the video game or the girls?

And, is this a statement about the companies that sell these things or is it a statement about the people that watch these ads then jump up off of the couch proclaiming "I must have that!"?

Are you ready for it?

Are you ready for it? Have you prepared thoroughly, bought all the requisite supplies and gear, and found somewhere safe to live while the world ends? What is it that we are supposed to do if the Mayan calendar really does expire in late 2012? Well, obviously it's spend, spend, spend! Otherwise the commercials would be about how to survive a zombie attack.

And, what is it that they are preparing us for with all of the new and the somewhat rehashed shows on television these days, mostly focusing on vampires, monsters that walk amongst us and end of the world scenarios? Are they trying to entertain us? Really, the New Moon trilogy alone, which will probably be 8 or 12 movies long by the time they're done with "New Moon, The Final Episode Part lll, New Beginnings Part ll, The New End" giving Jason a run for his immortal soul's money. We have at least a dozen shows running at all times of the day about the walking dead, and that's just the daily soap operas. But the weirdest thing is that advertisers line up to show their products on these shows. What are they really trying to sell us?

Are you ready for it? As soon as they tell us what "it" is, maybe you'll have a chance.

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    • Marc Babineau profile image
      Author

      Marc Babineau 5 years ago from Cornwall, Ontario, The Seaway City

      Thanks for dropping by, Nigel! Just remember not to tell the wife why you bought that Mustang, now!

    • profile image

      Nigel Lewis-Davidson 5 years ago

      Marc if I told my wife I bought the car because of a pretty girl used to advertise it she would never get in it.

      Love the design there should be more on the road.

    • Marc Babineau profile image
      Author

      Marc Babineau 5 years ago from Cornwall, Ontario, The Seaway City

      My favorites is when a company with complete control on their market spends tens of millions of dollars a year on advertising and pays their employees minimum wage with no bonuses. Much like banks. Do people really change banks or buy new cars in order to get a "free" IPad?

    • anelson805 profile image

      anelson805 5 years ago from Whitehouse, Texas

      And you know.. it really bugs me how ads these days tend to put men in a neanderthalic, dim-witted persona. It's a bit insulting. I mean.. I don't know about you but I'm pretty sure I know how to wash clothes, vacuum a rug, park a car, and shop for groceries.

      And my 2 cents is that if they would quit paying all those models and just give us the low-down on what they are selling, then they would probably save some money, which *could* be passed on to the consumer.

    • Ann Marie Dwyer profile image

      Ann Marie Dwyer 5 years ago from South Carolina, USA

      Seems you hit on something I blogged this week. Sex sells. Why?

      The going logic is if I have [this product] some long-legged, red-lipped, curvaceous blonde will be dripping off of me while I use it. The part of the commercial on the editing room floor is the blonde walking away with the next sap that buys [one].

      Red.

    • profile image

      John McDevitt 5 years ago

      Hi Marc, Charles Revson, the founder of Revlon once said: "In the factory we make cosmetics. In the drugstore we sell hope." Advertisers aren't selling cars, they are selling bygone youth, etc.

      You can never understand advertising using logic because the ads go for the jugular, our emotions.

      Way back in the olden times, I wrote an article about sex in advertising on Helium. Now I can't even remember the title. lol

      John