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What Is Kony 2012? A Viral Campaign to Capture Joseph Kony & Help The Invisible Children To Be Seen

Updated on March 13, 2012

The Kony 2012 Campaign

The Kony campaign was created by a young film maker called Jason Russell. 10 years ago on a trip to Uganda he met a young boy called Jacob who told him his story of living life in fear, losing his brother to the Lord's Resistance Army (LRA) and how he would prefer to die rather than live.

He was so moved by Jacob's story and the fight for life of the children of Uganda, not from famine, pestilence or disease, but from the power of one man who could decide their fate, that he decided he had to find a way to end their misery and the reign of the worst criminal warlord, Joseph Kony.

And so began the mission Kony 2012.

The Goal of Kony 2012

Jason formed the charity 'Invisible Children' that has for 9 years been campaigned to end the armed conflict in Uganda.

Desperate to make a difference to Jacob and the thousands of abducted Ugandan children Jason approached the U.S. Congress but was told the problems of Uganda mean nothing to America unless it affected their national security or the financial stability. He felt he had let Jacob down. Who knew Jason Rusell? Nobody. He wasn't a celebrity or a high profile individual that people would be willing to help.

He therefore turned to the media that could reach millions of people at one time. The Internet. Through creating a video on You Tube he was able to make an impact and let the world know about the plight of the invisible children of Uganda.

The Internet presence and signed petitions did make a difference and after much persuasion the US military got involved and finally deployed military advisers on a time-limited mission to arrest Kony.

BUT If Kony is not caught, arrested and made answerable for his crimes against humanity, the window of opportunity will be closed and U.S. involvement gone for good.

So, get involved and do your part.

Make Joseph Kony Famous

Joseph Kony is the leader of the LRA in Uganda and the world's worst war criminal who commits atrocities against humanity. For those who can remember he is even worse than the former Ugandan President and military dictator Idi Amin!

Kony needed to build the LRA Army and to do so he abducted young boys to turn into soldiers, young girls to be either sexual partners for his army pals or to be sold as sex slaves. The young boys were taught to kill and mutilate anyone who resisted Kony and the LRA. These are children ranging in age from 5 to 18 years who are taken from their families to live a savage, brutal life. It is estimated that around 30,000 children have been abucted.


Watch The Viral Video Kony 2012

This video on You Tube has gone viral and has done exactly what Jason had set out to do. When I watched the video last night it was registering 9.9million views, by midday today it was 32.7 million, and was being discussed on the BBC news. Now that's what I call viral!

A Moving & Painful Story

The video is a very moving film about the different worlds we live in. Those in the western world full of luxuries and modern technology, living an easy life. I know some of you may not call your lives easy and you may not have the grand luxuries but in comparison to those who live in Uganda your world is great. The world in Africa is full of hardship and is such a derisory existence that many would prefer to die rather than live.

There is one scene with young Jacob when you feel the hurt and pain he feels. His grief over losing his brother to the LRA is raw and the emotion is real. You could feel the tears as they fell down his face but I felt them pouring deep down inside.

The video goes on to detail Kony's atrocities and the suffering of the children who are abducted and thrown on to a dumping ground, huddled together like a colony of rats. It's disgraceful.

The fight to get the U.S. involved is discussed and you see the evil of the love for money rear its ugly head. If you have issues in your country that do not affect the national security or finance of the United States of America then they are not interested. Unfortunately, although Uganda has oil, it is not on the same scale as the Saudis' or Iraq; they are not diamond rich like South Africa or have enough rich minerals of interest to the US.

Celebrity Status

But the ordinary people of America spoke and their campaigning sky rocketed. Soon the policy makers and celebrities like, Oprah, Angelina Jolie, Lady Ga Ga, George Clooney, Bill Gates, and others took part and Congress took note and actively got involved. Now they have sent 100 military advisers to Uganda, not for self defence but because it was right.

Get Involved

Watch the video, join the campaign and help put an end to this war on humanity. It only takes putting up a poster, handing out a leaflet, writing a blog or wearing a bracelet to save a life. Surely you can do that. Can’t you?

Remember April 12 is D Day.

Watch Kony 2012

How Will You Help Kony 2012?

See results

Keep up the momentum and pass on this information via Twitter, Facebook and Stumbleupon.

Thank You


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    • editorsupremo profile image

      editorsupremo 5 years ago from London, England

      Thank you Michelle for helping to bring Kony to justice

    • profile image

      Michelle 5 years ago

      Now I know what this is about! One more person added to your list.....

    • editorsupremo profile image

      editorsupremo 6 years ago from London, England

      I have heard that he has left Uganda and is somewhere in Africa, but where I don't know, but the US contingent are making firm inroads to find him. He must be found and held accountable for the atrocities he committed.

    • profile image

      lookingforinfo 6 years ago

      Here is some additional information. I have also heard that some of these campaigns are keeping most of the money instead of giving it to Uganda.

      This was posted from the office of the President,Uganda Media Centre:

      Misinterpretations of media content may lead some people to believe that the LRA is currently active in Uganda. It must be clarified that at present the LRA is not active in any part of Uganda. Successfully expelled by the Ugandan Peoples Defence Forces in mid-2006, the LRA has retreated to dense terrain within bordering countries in the Central African area. They are a diminished and weakened group with numbers not exceeding 300. The threat posed by the LRA in our neighboring countries is considerably reduced and we are hopeful that it will be altogether eliminated with the help of US logistical support.

    • profile image

      lookingforinfo 6 years ago

      I have heard that the people in Uganda have said that they dont even know if Kony is still alive and that they have not seen him in over 6 years. Does anybody know about this?

    • editorsupremo profile image

      editorsupremo 6 years ago from London, England

      I know they have oil but not on the scale of the Saudis'Iraq or Nigeria. Maybe I should re-word that sentence to reflect that they do not have sufficient oil supply to affect the US economy and therefore warrant any interest from the US.

    • profile image

      Shelley 6 years ago

      Uganda DOES have oil! Do a little more research!

    • editorsupremo profile image

      editorsupremo 6 years ago from London, England

      Definitely Muddlefast!

    • muddlefast profile image

      muddlefast 6 years ago from Avatar Planet

      lets help as much as we can.....

    • editorsupremo profile image

      editorsupremo 6 years ago from London, England

      Excellent tip. Thanks Richard.

    • profile image

      Richard 6 years ago

      OK. Need to publish this article in the local newspapers, i.e. The Voice

    • editorsupremo profile image

      editorsupremo 6 years ago from London, England

      You're welcome Melis Ann. I didn't know anything about it until my children said to me that there a video about Kony doing the rounds on blackberry and facebook. So I did a little research and put up this hub.

    • Melis Ann profile image

      Melis Ann 6 years ago from Mom On A Health Hunt

      I've been wondering what this is all about - thanks for the insight!