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What is media balkanization?

Updated on March 31, 2011

Internet and Media

To understand the word media balkanization, one has to know the meaning of the word balkanization first. Balkanization means the division of a nation, territory or an area into a smaller and individual unit. The division of the Soviet Union is a suitable example of balkanization where most of the countries name that ended with the word "tan" was a part of the Soviet union. For example, Tajikistan, Uzbekistan, Kyrgyzstan, Turkmenistan, and Kazakhstan was with the Soviet Union except for Pakistan and Afghanistan. When Singapore decided to separate themselves from combining with Malaysia was also an act of balkanization. 

When looked at most of the countries nowadays like United States of America and Canada are being labelled as the "Melting Pot" or "Salad Bowl". This are all being contributed by globalization that resulted to multiculturalism. It has been a common sight where a church can be seen situated next to a mosque or a temple. People are different but there is nothing wrong or threatening to that difference. To get an instant understanding of balkanization to perceive it as the opposite of multiculturalism. Media as such the internet plays a very big role in balkanization in terms of a race, culture, a community and even a company. Media balkanization gives people the chance to separate themselves to other entities and let this "freedom of speech" alter people's perception of unity.

Media will have a role to play in cultural comments and nations unity. With the convenience of blogging from any part of the world it is not difficult to pick a sensitive issue to create a conflicts. Another great example of Media Balkanization is a website that is called Indyarocks. This website builds a community or platform for mostly individuals from India to set up profile accounts like facebook or myspace. The domain name itself portrays the the balkanization of the Indian community towards other people from other countries. Another incident of a media balkanization is when the CEO of Time Werner referred to Netflix as an "Armenian Army" in a press conference.


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    • arijitm2000 profile image

      arijitm2000 3 years ago from Mid-west, Texas, Jersey, Florida, Mumbai, Hyderabad, & Pune

      This is an interesting perspective for an interesting concept that has in itself created regional crusades and wars incurring innumerable deaths as well, unfortunately. I honestly wasn't aware of the term "balkanization" & I love to learn through my experiences & through others' eyes, much like your profile thanks for presenting this concept and it's derivation into Media. As an honest and friendly suggestion, please review the grammar and spellings to enrich your article further and therefore keep up all readers' interests through to the end. Otherwise, very good job 'Tweetmom'.

    • profile image

      ll 4 years ago


    • The Jet profile image

      The Jet 6 years ago from The Bay

      No problem. You have interesting hubs.

    • Tweetmom profile image

      Tweetmom 6 years ago from Newark

      YES! Individual perception and how well we adapt intelligently with the changes of multiculturalism or balkanization. It is somewhat a very narrow topic but i hope this hub could give a little bit of information of what is media balkanization.

      Thanks for reading my hubs.

    • The Jet profile image

      The Jet 6 years ago from The Bay

      This was interesting to read, and I won't pretend like I understood everything -- but I think I got the gist of it. Where I'm from, it's a very multicultural place, pretty much a salad bowl. So much that I don't really give it much thought.

      As much as television tries to paint the picture of unity among different cultured people, in my opinion, it comes down to individual perception. People with generations of reservations and notions of other cultures.

      Great hub... it has given me something to ponder on. Written by someone educated, obviously. *votes up*