What is media balkanization?
Internet and Media
To understand the word media balkanization, one has to know the meaning of the word balkanization first. Balkanization means the division of a nation, territory or an area into a smaller and individual unit. The division of the Soviet Union is a suitable example of balkanization where most of the countries name that ended with the word "tan" was a part of the Soviet union. For example, Tajikistan, Uzbekistan, Kyrgyzstan, Turkmenistan, and Kazakhstan was with the Soviet Union except for Pakistan and Afghanistan. When Singapore decided to separate themselves from combining with Malaysia was also an act of balkanization.
When looked at most of the countries nowadays like United States of America and Canada are being labelled as the "Melting Pot" or "Salad Bowl". This are all being contributed by globalization that resulted to multiculturalism. It has been a common sight where a church can be seen situated next to a mosque or a temple. People are different but there is nothing wrong or threatening to that difference. To get an instant understanding of balkanization to perceive it as the opposite of multiculturalism. Media as such the internet plays a very big role in balkanization in terms of a race, culture, a community and even a company. Media balkanization gives people the chance to separate themselves to other entities and let this "freedom of speech" alter people's perception of unity.
Media will have a role to play in cultural comments and nations unity. With the convenience of blogging from any part of the world it is not difficult to pick a sensitive issue to create a conflicts. Another great example of Media Balkanization is a website that is called Indyarocks. This website builds a community or platform for mostly individuals from India to set up profile accounts like facebook or myspace. The domain name itself portrays the the balkanization of the Indian community towards other people from other countries. Another incident of a media balkanization is when the CEO of Time Werner referred to Netflix as an "Armenian Army" in a press conference.