No, why would it bother me? Am I supposed to be bothered every time I see an ad directed to women, since I'm a guy and therefore not the intended "audience?" To WWW fans? Teen-agers?
And if I'm trying to sell someone something, why is speaking their language "pandering?" I'm the one with the message, and it's in my interest to get it across--presumably it's no skin off their nose if I fail; they didn't ask me for a sales pitch.
If you were to visit Mexico, or Germany, or China, would you be upset by English signage? Would that be "pandering" to you, the tourist?