Perhaps the biggest viral video in history has now faded from the interest of the masses. But what really happened? Was it a scam? Was it a small time director trying to become the next Michael Jackson/Bono? Was the campaign backed by oil companies? Was it just government propaganda to get the permission of the masses to start a military campaign in Africa? None of these questions were really answered, it seems interest in the whole matter faded as quick as it started. What really happened?