We never have enough, what we have is not good enough because the market always offers something better and without acquiring this "something newer and better" we are closer to happiness. Isn't that the general message in all of advertising? Create need first, then sell.
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That is absolutely right - to memorize anything - that anything should stand out - what stands out? The most ridiculous! The outrageous!
Consumers may be late in developing conscientiousness, but overproduction is going to get them from the other end - the destruction of the planet is just around the corner. It will bite us in the butt soon enough.