There are plenty of expressions about winning or losing, for example 1) "The war does not determine who is right. It only determines who is left", 2) "You can no more win a war than you can win an earthquake" Jeanette Rankin and so forth. How do you understand the following: "Those who are skilled in combat do not become angered, those who are skilled at winning do not become afraid. Thus the wise win before they fight, while the ignorant fight to win." ~Zhuge Liang
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I agree with your answer, but we all know that the property of language is that the expressions take flight on its own regardless of the context of their creation. Nowadays, we win by seducing, not by using landmines.
The way I see it, seduction by language is simply a form of enticement. Sometimes enticement by words is all that is needed to win. However, past and present, sometimes one needs more than simple seduction. Ask Hussien, Qaddafi, Bin Laden...
If we assume a campaign is a 'fight,' we assume more than just resistance. We assume counter-attack. As Mother Teresa is reputed to have said, I won't fight against .......but I will work for........ The meaning? Fighting weakens us.