Twinkies went away because the workers who were on strike chose not to come back and the company went bankrupt. They're union sold them out and refused to negotiate with the company or even return a phone call in the last few weeks to avoid affecting any other contracts within the industry. Hostess employees became the sacrificial lamb, to protect other union employees under similar contracts. A Federal judge had to order them to negotiate before approving the liquidation. This reminded me of the Pan Am airline workers who let their union lead them right off of a cliff. The investment firm that invested their capital to save the company before the strike lost nearly all of their 130 million dollar investment to keep the company alive. The reason Hostess products are still alive is the hostess company had the rights to the name. They were selling it off to settle the massive debts the company was saddled with, no different then selling off a piece of machinery in a bankruptcy.
Ultimately, the product will survive in a more business friendly environment with a company that is allowed to more flexibly adjust to market conditions. The same way the automakers who opted not to participate in the UAW are thriving in "Detroit South". Both the companies and their employee have it better than the disaster the UAW created in Detroit as well. Workers are free to organize in the private sector. But what they often don't realize is that their union leaders are doing more damage than they are helping them. And many times they couldn't care less about the workers. In fact they often use the workers, who don't always understand the economic realities of the marketplace as a tool to extort unrealistic demands from the company and make the union leaders rich. If that means putting the whole company out of business...then so be it. The workers will suffer, not the union president.