Being alive is merely existing at the lowest, most instinctual, primitive denominator. Being alive is going through the motions of living. It is existing in an automaton state of "being". It is a monotonous, grey way of living.
Truly living is enjoying & embracing life at its most succulent. It is being fully enthralled w/life. It is juiciness at the most highest level. It is fully living life w/no regrets. It is a bountiful, red way of living.