Leveraging Web 2.0 and Social Networking for Nonprofits
An Idea Whose Time Has Come
I'm starting this lens to collect real, concrete examples of how social networking and other web 2.0 tools can contribute to the growth and/or effectiveness of groups that do good (e.g. community service groups, national service programs, volunteer networks, charities, activist groups, nonprofits, or anyone with a worthy cause).
What is 2.0, Social Networking, Social Media?
Videos and articles that describe the phenomenon.
- Social Networking in Plain English
For those completely new to the concept of social networking.
- Social Media in Plain English
Cute, entertaining video about how social media works and what the benefits are.
- Social Bookmarking in Plain English
Explains the basic usage and benefits of delicious.
- Blogs in Plain English
Another great video from Lee Lefever of Common Craft.
- Podcasting in Plain English
Learn why podcasting has taken off.
- Vincent Cerf's 2.0 Wisdom
Google's Advice On How Brands Can Leverage Social Media
- Everything is Miscellaneous
This is a great Google talk by the author of Everything is Miscellaneous which explains some of the conceptual underpinnings of tagging and its appeal as an information management tool.
Why Should Our Nonprofit Engage in Social Networking?
- Is your nonprofit ready for Gen Y?
This blog post links to two other blog posts that explain how critical social networking is for nonprofits that want to reach "generation Y".
Basic Tools - The Big Three
These tools have been widely adopted.
The first social networking site to achieve mass appeal to a broad demographic. Can be used to create a presence for a nonprofit or a social cause, promote events, and raise money.
Delicious is a social bookmarking website -- you use it to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On delicious, you can use "tags" to organize and remember yo
Allows people to easily upload and share video clips, as well as comment on them and share favorites. Includes a nonprofit channel.
Blogging and Community Tools
Create your own social network for anything. Read about why you might want to do this, or check out the nonprofit networks on Ning.
Site where you can instantly create your own blog. Easy and free way to create a blog. Some people prefer Wordpress, which offers you more control over your blog's look and feel, but also has a steeper learning curve and requires a download.
- Drupal, Open Source, and Nonprofits
Slides from a talk given at NetSquared in May, 2008. Briefly covers 2.0 and how Drupal is an effective content management system for creating community websites.
An open source content management platform. Makes it very easy to create a site where people can have profiles, make comments, post resources, and discuss things in forums. A big step up from simply hosting a blog, you may want to consider Drupal whe
- Social Actions Blog
The meeting place for people interested in peer-to-peer social change.
Microblogging and Lifestreaming Tools
Twitter started out with the mission of allowing people to "stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?." Although many people use it that way, it has become more than that for power user
Friendfeed is a brand new service that is taking off like wildfire. It combines elements of microblogging and lifestreaming and offers an easy way to add conversations and comments on the items posted. The FriendFeed website notes that, "FriendFeed
- Social Networking and Nonprofits News Channel
socialmedian is a brand new service, still very beta, but it is a cool idea. Come join the conversation, suggest a news source, or contribute some links.
Resources to assist you in 2.0 marketing and fundraising
- Unleashing the Ideavirus
Provides examples of successful ideavirus marketing, and explains how you can concoct your own ideaviruses. Click on the "get it" tab to download a free copy.
- eBary Giving Works
There are over 13,000 nonprofits raising funds on eBay. See which ones and how brisk their sales are by exploring eBay Giving Works.
Learn More about Social Networking and Nonprofits
Blogs to read and places to go to share ideas on this topic.
- Beth's Blog: How Nonprofits Can Use Social Media
Beth is a prolific and thoughtful writer who knows her stuff. Don't miss this blog!
- Non profits and web 2.0 on FriendFeed
If you are familiar with FriendFeed (or if you're not but want to get started), check out this room. It is still young but I predict it will grow soon!
Issues in Social Networking
Discussions for those already immersed in the phenomenon.
- Beth's Blog: How Nonprofits Can Use Social Media: What are your tips for using your social networkin
There are some great comments on this blog post about how to juggle your personal and professional personae.
Some Books of Interest
I'm still reading this, but so far I'm really loving it. It gives excellent real world examples of significant things that have happened due to net-enabled social tools.
Learn By Watching: Relevant YouTube Videos
Was this information useful to you? How are YOU using social networking to boost your nonprofit?