ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Sexist Ads -How Times have Changed

Updated on July 20, 2014

Sexist Ads and Advertisments

Advertisements sometimes reflect the culture and views of the times. Other times they are meant to be slightly humorous and evoke debate and response.

But it is clear from these old sexist advertisements that the culture and society of the times has greatly changed.

Ads like these today not only wouldn't sell...they would raise such a hew and cry they would likely bankrupt the business trying to use them as a promotional tactic.

But these ads are often driven more by the views of the creative people who shape the messages: the copywriters and advertising executives of the big ad companies.

Just taking a look at these old time sexist ads and it is easy to see that advertising used to be an all boys club with some series sexist views.

Thankfully those days are long gone...

But we can still look at some of these sexist ads and laugh a little.

After all that is what makes the show "Mad Men" so popular.

Check out some of these old sexist adverting campaigns:

Sexist Beer Ads-They have been around a long time

Sexist Beer Ads
Sexist Beer Ads

Beer ads are still one of the last bastions of sexist attitudes. This ad shows that they have been around for a long time.

Sexist Advertisments
Sexist Advertisments

Women's suffrage "Double the irresponsible vote" Wow! Not much you can say about this old ad, except that.... wow.

Women in Advertising

women in advertising
women in advertising

Women in advertising were often marginalized. As you can see in this simple, "The Chef does everything but cook -that is what women are for"

Sexist advertising campaigns
Sexist advertising campaigns

This ad makes me think they were advocating stimulants like uppers in the cereal to keep a woman "moving". Kinda dangerous. Of course I could be over-thinking this one too...

degrading ads
degrading ads

I am sure blowing smoke in someone's face was once soooooooo attractive.

Sexist ads in clothing

sexist advertisiments
sexist advertisiments

What a Woman can open it!

sexist print ads
sexist print ads

This sexist ad is probably my "favorite"... it is over the top (the top of the ketchup bottle)

funny ads
funny ads

Yes, even Volvo had some sexist ads

funny sexist ads
funny sexist ads

Are sexist ads funny these days?

funny advertisements
funny advertisements

I am honestly not sure what wanting to kill your wife has to do with a postage meter, and why that would make a "funny" ad or sell even one extra postage meter back when this was made. But I guess that just shows how much things have changed.

The Sponsored Life: Ads, TV, and American Culture

The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)
The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)

Why do some ads that should never work create such a popular movement. A scholarly look at ads and advertising. A great read.


Stories from the age of sexist ads - Mad Men

Postcards of these sexist photos

You Mean a Woman Can Open It...? The Woman's Place in the Classic Age of Advertising (31 Postcards)
You Mean a Woman Can Open It...? The Woman's Place in the Classic Age of Advertising (31 Postcards)

These old sexist advertisements are an interesting snapshot into our past. They come in large and glossy for postcards, very nice quality. They can make great conversation pieces and are nice part of history.



Think they are funny?

Have a favorite?

Have one that really "gets under your skin"

Let me know what you think about these old ads.

Let me know what you think - about these old advertisments

    0 of 8192 characters used
    Post Comment
    • BlueSheepdog profile image


      5 years ago didn't burn the beer!

    • emily-crafty-12 profile image


      5 years ago

      Hilarious! Honestly I misread when I clicked on the page I thought it said the "Sexiest Ads" and as I went along I was Getting kind of offended LOL

    • emily-crafty-12 profile image


      5 years ago

      Hilarious! Honestly I misread when I clicked on the page I thought it said the "Sexiest Ads" and as I went along I was Getting kind of offended LOL

    • Jogalog profile image


      6 years ago

      So funny!

    • profile image


      6 years ago

      Well, since I graduated from high school in 1960, I remember this crap vividly. After working for two years and saving up one-third of the price of a modest car, I was not allowed to buy it without the co-signature of either my father or husband! In college, our weeknight curfew was 9pm--IN BED with the lights off. No exceptions for upperclasswomen. No shorts or pants could be worn to class even though it was Florida. No overnights away from the dorm except with a parent's signature. Funny? No. I still can't laugh about it after all these years, because that was just the topping.

    • profile image


      6 years ago

      Classic is fantastic

    • KevinGeetar profile image


      6 years ago

      Amazing what was once "acceptable".....thanks for an interesting look at the past.

    • profile image


      6 years ago

      Excellent ads, very funny stuff.

    • Silverstar2154 profile image


      6 years ago

      Wow these are some sexist ads. It really makes you think and appreciate how much times have changed.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)