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Sexist Ads -How Times have Changed

Updated on July 20, 2014

Sexist Ads and Advertisments

Advertisements sometimes reflect the culture and views of the times. Other times they are meant to be slightly humorous and evoke debate and response.

But it is clear from these old sexist advertisements that the culture and society of the times has greatly changed.

Ads like these today not only wouldn't sell...they would raise such a hew and cry they would likely bankrupt the business trying to use them as a promotional tactic.

But these ads are often driven more by the views of the creative people who shape the messages: the copywriters and advertising executives of the big ad companies.

Just taking a look at these old time sexist ads and it is easy to see that advertising used to be an all boys club with some series sexist views.

Thankfully those days are long gone...

But we can still look at some of these sexist ads and laugh a little.

After all that is what makes the show "Mad Men" so popular.

Check out some of these old sexist adverting campaigns:

Sexist Beer Ads-They have been around a long time

Sexist Beer Ads
Sexist Beer Ads

Beer ads are still one of the last bastions of sexist attitudes. This ad shows that they have been around for a long time.

Sexist Advertisments
Sexist Advertisments

Women's suffrage "Double the irresponsible vote" Wow! Not much you can say about this old ad, except that.... wow.

Women in Advertising

women in advertising
women in advertising

Women in advertising were often marginalized. As you can see in this simple, "The Chef does everything but cook -that is what women are for"

Sexist advertising campaigns
Sexist advertising campaigns

This ad makes me think they were advocating stimulants like uppers in the cereal to keep a woman "moving". Kinda dangerous. Of course I could be over-thinking this one too...

degrading ads
degrading ads

I am sure blowing smoke in someone's face was once soooooooo attractive.

Sexist ads in clothing

sexist advertisiments
sexist advertisiments

What a Woman can open it!

sexist print ads
sexist print ads

This sexist ad is probably my "favorite"... it is over the top (the top of the ketchup bottle)

funny ads
funny ads

Yes, even Volvo had some sexist ads

funny sexist ads
funny sexist ads

Are sexist ads funny these days?

funny advertisements
funny advertisements

I am honestly not sure what wanting to kill your wife has to do with a postage meter, and why that would make a "funny" ad or sell even one extra postage meter back when this was made. But I guess that just shows how much things have changed.

The Sponsored Life: Ads, TV, and American Culture

The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)
The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)

Why do some ads that should never work create such a popular movement. A scholarly look at ads and advertising. A great read.

 

Stories from the age of sexist ads - Mad Men

Postcards of these sexist photos

You Mean a Woman Can Open It...? The Woman's Place in the Classic Age of Advertising (31 Postcards)
You Mean a Woman Can Open It...? The Woman's Place in the Classic Age of Advertising (31 Postcards)

These old sexist advertisements are an interesting snapshot into our past. They come in large and glossy for postcards, very nice quality. They can make great conversation pieces and are nice part of history.

 

Disgusted?

Think they are funny?

Have a favorite?

Have one that really "gets under your skin"

Let me know what you think about these old ads.

Let me know what you think - about these old advertisments

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    • BlueSheepdog profile image

      BlueSheepdog 4 years ago

      Hahahaha....you didn't burn the beer!

    • emily-crafty-12 profile image

      emily-crafty-12 4 years ago

      Hilarious! Honestly I misread when I clicked on the page I thought it said the "Sexiest Ads" and as I went along I was Getting kind of offended LOL

    • emily-crafty-12 profile image

      emily-crafty-12 4 years ago

      Hilarious! Honestly I misread when I clicked on the page I thought it said the "Sexiest Ads" and as I went along I was Getting kind of offended LOL

    • Jogalog profile image

      Jogalog 5 years ago

      So funny!

    • profile image

      anonymous 5 years ago

      Well, since I graduated from high school in 1960, I remember this crap vividly. After working for two years and saving up one-third of the price of a modest car, I was not allowed to buy it without the co-signature of either my father or husband! In college, our weeknight curfew was 9pm--IN BED with the lights off. No exceptions for upperclasswomen. No shorts or pants could be worn to class even though it was Florida. No overnights away from the dorm except with a parent's signature. Funny? No. I still can't laugh about it after all these years, because that was just the topping.

    • profile image

      squidarmy 5 years ago

      Classic is fantastic

    • KevinGeetar profile image

      KevinGeetar 5 years ago

      Amazing what was once "acceptable".....thanks for an interesting look at the past.

    • profile image

      Petar 6 years ago

      Excellent ads, very funny stuff.

    • Silverstar2154 profile image

      Silverstar2154 6 years ago

      Wow these are some sexist ads. It really makes you think and appreciate how much times have changed.

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