Sexist Ads -How Times have Changed
Sexist Ads and Advertisments
Advertisements sometimes reflect the culture and views of the times. Other times they are meant to be slightly humorous and evoke debate and response.
But it is clear from these old sexist advertisements that the culture and society of the times has greatly changed.
Ads like these today not only wouldn't sell...they would raise such a hew and cry they would likely bankrupt the business trying to use them as a promotional tactic.
But these ads are often driven more by the views of the creative people who shape the messages: the copywriters and advertising executives of the big ad companies.
Just taking a look at these old time sexist ads and it is easy to see that advertising used to be an all boys club with some series sexist views.
Thankfully those days are long gone...
But we can still look at some of these sexist ads and laugh a little.
Check out some of these old sexist adverting campaigns:
Sexist Beer Ads-They have been around a long time
Beer ads are still one of the last bastions of sexist attitudes. This ad shows that they have been around for a long time.
Women's suffrage "Double the irresponsible vote" Wow! Not much you can say about this old ad, except that.... wow.
Women in Advertising
Women in advertising were often marginalized. As you can see in this simple, "The Chef does everything but cook -that is what women are for"
This ad makes me think they were advocating stimulants like uppers in the cereal to keep a woman "moving". Kinda dangerous. Of course I could be over-thinking this one too...
I am sure blowing smoke in someone's face was once soooooooo attractive.
Sexist ads in clothing
What a Woman can open it!
This sexist ad is probably my "favorite"... it is over the top (the top of the ketchup bottle)
Yes, even Volvo had some sexist ads
Are sexist ads funny these days?
I am honestly not sure what wanting to kill your wife has to do with a postage meter, and why that would make a "funny" ad or sell even one extra postage meter back when this was made. But I guess that just shows how much things have changed.
The Sponsored Life: Ads, TV, and American Culture
Why do some ads that should never work create such a popular movement. A scholarly look at ads and advertising. A great read.
Stories from the age of sexist ads - Mad Men
Postcards of these sexist photos
These old sexist advertisements are an interesting snapshot into our past. They come in large and glossy for postcards, very nice quality. They can make great conversation pieces and are nice part of history.
Think they are funny?
Have a favorite?
Have one that really "gets under your skin"
Let me know what you think about these old ads.