As much as we celebrate individuality no one wants to be the odd person out. We learn as kids that no matter how great your parents tell you that you are if none of the kids you go to school with make you feel it then you don't believe it's true. A father can tell his daughter she is beautiful from sun up to sun down but when the prom comes around and not a single guy asks her out....she won't feel so beautiul. It's human nature to think "If I'm so wonderful, why is it no one wants to be with me?" In America we always describe the serial killer as "a loner, someone who kept to themself....etc"
We value popularity/fame which explains why Facebook and other social networking media insists on showing us the number of "friends" or "followers" one has. Some people fall in love with having their own website links, Youtube, and other devices that leave a cyber footprint. Andy Warhol once said, "In the future everyone will be famous for fifteen minutes". Today you can google practically anyone and find something about that person.