Yes, that's an easy question to answer. Wrap the gift, a small gift, in a silk scarf,
or a scarf. I did't make that up, I got the ideas from Patricia Lee's book, The Wrapping Scarf Revolution. It's published by Leisure arts. It's a delightul book and it shows beautiful wrapped items. Apparently the idea is a Korean custom.
Another idea is to fit the gift wrapping to the gift. A kitchen might be wrapped in freezer paper embellished with kitchen gadgets, or wrapped in a large white muslin dishcloth. Just be yourself and be creative. There's no reason to go all out and buy expensive wrappings when something thought up for the ocassion will be more personal and welcomed.