This is a no brainer question. Ellen is one of the best liked celebrities on the circuit. She would be an asset for any business to endorse. These attacks on her, for her sexual orientation, just shows the ignorance still running rampant in our society today. There is no room in our society for religious bigotry any more. Thank goodness JCP did not cave in to the attempts by those crazy religious zealots to discredit Ms. Degeneres based on their personal religious idiocy.