The most loved person in the contemporary world is the one who can give you the most benefits at any one moment. It is, thus, not one person but many, although not necessarily simultaneously. Put another way, no single person remains most loved for long, when another who can give you better benefits comes along, LOL. Sounds too hard, right? But truth is always painful.
Many times do I see people loving each other like fairy tales, only to see them divorce eventually to become fairy tails.