Being human, and I am assuming you are human, you will most likely experience the full range of human emotions. Love, hate, like, lust, happiness, pleasure, pain, and so very many more. These emotions will to varying degrees attempt to control you. Or seem to control you.
If you are able to realise this, be aware of this, you have control in that you can see 'I love ...' or 'I dislike ...' or 'I must have ...', as appropriate.
Love, i believe, is one emotion that can be given in unlimited quantities. Love is given, never taken.
Ask yourself am I giving ... [love, friendship, happiness, and the like]?
How am I 'falling for'? Am I entering something, giving something, wanting something, expecting something, needing something?
This is not an answer as only you may provide that. Perhaps it is a way you might be able to think about what question, questions you could ask yourself to get an answer.