Do you know your personality type? How about those of the people around you?
Understanding personality types can be a key to understanding people and what the best approach for business, sales or even communication would be.
Four specific personality types
I am going to focus on four specific personality types: Sanguine, Choleric; Melancholic and Phlegmatic. Although people can have aspects from more than one type, usually one is more dominant.
Girls Just Wanna Have Fun
A Sanguine person is a sociable one. They are energetic, creative and like to have fun. When dealing with a Sanguine personality type try to stress the fun aspect of the job or the product, or explain how it will give them the opportunity to meet new people.
Show Me the Money
A Choleric person is a strong leader. They are independent, assertive and goal-oriented. When working with a Choleric personality type delegate tasks to them, show them the end result and explain how it is something they can have control of.
I think therefore I am
A Melancholic person is a thinker. They are detail oriented, thoughtful, serious, sensitive and artistic. Some Melancholic people have a tendency toward perfectionism. Presenting to a Melancholic the details of a task and stressing the need to have them do it because it suits their talents will help get them to participate.
"Ask not what your country can do for you - ask what you can do for your country"
A Phlegmatic person is a peaceful person. They are patient, compassionate, calm and more of a listener. A Phlegmatic personality type prefers to avoid conflict and will try to be the peacekeeper. They seem like a laid back kind of person which sometimes is also hard to motivate. Working with this personality type means you need to focus on the freedom the job could create, the travel and relaxation opportunities that exist and also how what they do will help others.